While Jeff runs the children’s summer camp, at spa camp he steps back and lets Joan take the lead
HOW DID YOU COME UP WITH THE IDEA FOR CAMP REVEILLE?
Joan: Every summer, I would go up to Camp Takajo with Jeff and our family, and by the end of the season, I’d think,
‘Wow, I’m in the best shape! I’m happy, relaxed, fi t and healthy, and at peace with nature, my body and myself. If only I could bottle this and sell it!’ So I said to Jeff ,
‘Look, I’m all across America, speaking to women’s groups and appearing on TV, cam- paigning about the importance of staying healthy, and you have this amazing facility – I’m going to run a women’s wellness camp right here.’ T e following summer we ran the fi rst Camp Reveille.
HOW DO YOU SPLIT THE RESPONSIBILITIES?
Jeff : I’m the back-of-house guy. All summer long, I’m the camp director, the one in front managing everything. So at Camp Reveille I happily take a step back and support Joan while she leads the walks, participates in classes and lends every aspect of her body and soul to this venture.
SPA BUSINESS 4 2010 ©Cybertrek 2010
“At the end of [kids] camp, I’d think ‘wow, I’m in the best shape... so happy, relaxed and at peace with my body... if only I could bottle this and sell it’”
HOW DO YOU STAFF THE CAMP?
Jeff : We select Camp Takajo counsellors to assist the specialist staff that Joan hires. Joan: I have a wonderful personal trainer, who helps me put together a programme and hire all the other fi tness instructors. Murad sends me aestheticians [Joan is the face of Murad’s Resurgence skincare line], and for the last two years, I’ve also hired a derma- tologist to do melanoma skin checks.
WHAT MAKES THE REVEILLE CONCEPT DIFFERENT TO OTHER WELLNESS OFFERINGS OUT THERE?
Joan: One thing it has over the spa experi- ence is that if you go to a spa, once you’re in your room, you close the door and you’re
alone. When it comes to dinnertime, if you’re travelling by yourself, you have to walk into the dining room alone. T at can be very hard for women. At Reveille, the women all arrive together and share bunks [in dormitories] so no one has to be alone – whatever you’re doing, there’s a whole bunch of you, and that makes it so much easier to chal-
lenge yourself and try new things. You know the old saying, ‘it takes a village [to raise a child]?’ Well, at Reveille, at the bottom of the climbing wall or on the tennis courts, there is a village. T ese women are cheer- ing each other on and it really boosts their confi dence and self-esteem. Jeff : We also off er added-value compo-
nents, which you don’t usually get at spas, such as campfi res under the stars and the Reveille Relay, a ‘wacked-up relay’ where every camper has the opportunity to com- plete an event as part of a team. T at doesn’t mean they have to do something out of their comfort zone, such as running around a fi eld – it might be something simple or silly such as whistling a song… Joan: …or eating six saltine crackers and then whistling a song!
Read Spa Business online
spabusiness.com / digital 47
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84