SPECIAL FOCUS
“At Rancho La Puerta, our guests are invariably gratifi ed to fi nd that a business they’re supporting is making such a difference to the local community and environment”
INVOLVE YOUR GUESTS
Dorothy Purdew, chair, Champneys Health Resorts
For many years, the UK-based destination spa chain Champneys fundraised for a cho- sen ‘charity of the year’. However, in 2006, the independent non-profi t organisation Champ- neys Charitable Foundation was established. Purdew has been awarded an OBE for her services to charity and the spa industry. “Before we set up the foundation, we felt
that donating to a single, large charity that was known to our guests was the most trans- parent route. Becoming a registered charity has allowed us to support a greater number of good causes, including individuals and small charities that are oſt en forgotten about. One way we raise money is to give our guests the option of donating £1 (us$1.60, €1.10) when they settle their bill, which makes around £50,000 (us$79,000, €57,000) per annum. Because of this, it’s very important that our guests feel connected to our char- itable eff orts, so we always invite them to nominate charities they’d like us to support. We also encourage guests to join staff on our annual charity bike ride as well as on our overseas fundraising challenges, which have included expeditions to the Great Wall of China and Machu Picchu. Our next chal- lenge is dog-sledding in Norway!”
SOMETHING BIGGER BE PART OF
Monique Iacobacci, executive director, SpaCare
A US-based non-profi t organisation, SpaC- are was founded ‘to unify, organise and manage industry-wide participation in com- munity and national charitable events’. T e organisation provides planning, marketing and PR support, as well as hosting awards, fundraising and networking events through- out the year (
spacarecharity.org). “Partnering with a larger organisation such
as SpaCare can be benefi cial for a number of reasons. Spa owners and managers oſt en don’t have the time or experience to plan a charitable event or campaign in a way that gives them maximum results. Partic- ipating in one of our joint initiatives can ease the stress of that process while creat- ing prime opportunities for media exposure. Non-profi t organisations have marketing budgets set aside, as well as large databases and a variety of opportunities for target mar- ket outreach. T ey may also use an array of awareness tactics, such as website pages, press releases and educational pamphlets. T ere are also people on hand to guide you through the event planning process, which may end up saving you time and money when you launch your own campaign.”
Fundación La Puerta initiatives include ongoing programmes for children at an education centre
BREED GOODWILL
Laura Silvan, executive director, Fundación La Puerta, Mexico
Fundación La Puerta is a non-profi t organisa- tion affi liated to the destination spa Rancho La Puerta in Tecate, Mexico. Founded in 1977 by Deborah Szekely and the ranch’s then general manager, Jose Manual Jasso, it is dedicated to protecting the environmen- tal and cultural heritage of the region and promoting a sustainable way of life. Under the current presidency of Szekely’s daughter, Sarah Livia Brightwood, initiatives include ongoing programmes for local children at Las Piedras: an education centre for schools within a 28-acre (11-hectare) park. “Although we get funding from a variety
Fundraising for Champneys staff and guests included an expedition to the Great Wall of China 38 Read Spa Business online
spabusiness.com / digital
of sources, the ranch is our main sponsor, covering 75 per cent of our budget. Most recently, it’s launched a new skincare line, with all proceeds coming directly to us. T e mutual benefi ts of the relationship are clear. We work with many children from families of ranch staff , and there is a close, aff ection- ate relationship between the employees of the two organisations, and happy staff are good for business. We provide tours of Las Piedras for anyone who’s interested, and guests are invariably gratifi ed to fi nd a business they’re supporting is making such a diff erence to the local community and environment.” ●
SPA BUSINESS 4 2010 ©Cybertrek 2010
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84