Marine skincare company Thalgo joined forces with the Marine Conservation Society and activities included staff participating in beach clean-up days
“Seeing the results of our charity work fi rst-hand has really motivated our staff to get behind the initiative and made everyone more passionate about our partnership”
INSPIRE YOUR STAFF Neil Orvay, CEO, Asia Spa & Wellness
T e operator of Sense of Touch day spas in Hong Kong has teamed up with Plan Inter- national, a global children’s development organisation, with the aim of sponsoring 100 Nepalese children in need of more healthy living conditions and educational support. Sponsoring a child costs hk$200 (us$26, €18, £16) a month and for every child backed by a spa guest, Sense of Touch matches the com- mitment by supporting another child. So far, 30 children have been sponsored. “We’d been looking for a charity initia-
tive for some time, but wanted to avoid just donating money without any interaction. T e Plan International scheme allows an entire company and its clients to get involved, while targeting a specifi c group of people who need help. Our choice of Nepal was inspired by the fact that most of our staff are Nepalese – we wanted to give something back to their coun- try and inspire them to get involved. T ey selected the regions we would focus on and several now communicate directly with the sponsored children. Next year, we hope to go to Nepal and meet some of them.”
SPA BUSINESS 4 2010 ©Cybertrek 2010
BOOST YOUR BRAND Marian Green, CEO, T algo UK Last year, the marine-
based product supplier partnered with the Marine Conservation Society (MCS), donating a pro- portion of revenue from fi ve products sold during the year to raise £10,000 (€11,300, us$15,900). Staff also partici- pated in beach clean-up days. “For a fundraising link to ben-
efi t both sides of the partnership, it must be credible and relevant, so it was vitally important to us to choose a cause that was true to our brand. We pride ourselves on being responsible in our use of marine ingre- dients, so supporting the MCS was one way to show we understand how precious the ocean is. Donating a proportion of revenues rather than profi ts was a risky strategy, but we benefi ted in terms of the increased mar- keting visibility, while the hands-on element with the two clean-up days was extremely important in bringing the MCS partnership to life for both staff and clients.”
GO NATIONAL
Mona Sappenfi eld, owner, Mona Spa, Memphis, Tennessee
Mona Sappenfi eld was the recipient of the Day Spa Association’s Philanthropy Award 2010. Last year, Sappenfi eld supported the American Heart Association’s (AHA) Go Red for Women campaign, raising more than us$5,000 (€3,600, £3,200) through a Valentine’s Day Giſt Card promotion at the spa and chairing a luncheon, which raised a further us$115,000 (€82,300, £72,600). “I chose to support the Go Red campaign
because statistics show that my county is one of the highest-risk areas in the US for obes- ity-related heart attack and stroke. I knew that the AHA funded our three local research hospitals and I knew that women were really the caretakers of a family’s health. So with our client reach, it was a very good fi t for us. As the owner of a very small company, I also felt we could have a broader impact by working with a large organisation. Another advantage of choosing a national campaign was that AHA provided a liaison member, who helped with the administrative details to avoid burdening my own staff .”
Read Spa Business online
spabusiness.com / digital 37
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84