CELEBRITY FOCUS RHIANON HOWELLS » CONSULTING EDITOR » SPA BUSINESS
For a fi rst-person account of the Camp Reveille experience turn to p50
& I
JOAN LUNDEN JEFF KONIGSBERG
US TV star Joan Lunden and her camp-owner husband Jeff Konigsberg believe camaraderie and playfulness are just as important to wellness as fi tness and spa treatments. Here, they talk about the ‘spa camp’ concept they created and how they plan to roll it out
t’s safe to say that Joan Lunden knows about multi-tasking. As the presenter of Good Morning Amer- ica, Lunden, 60, was the sweetheart of US breakfast TV for 17 years, and
in the 13 years since she resigned she’s never been far from the small screen stateside. In addition, she is the author of eight bestsell- ing books on healthy living and parenting; has a packed nationwide speaking schedule;
and champions numerous campaigns – all while being the mother of seven children: three daughters from her fi rst marriage and two sets of boy-and-girl twins (aged fi ve and seven) with Jeff Konigsberg, who she married in 2000. “It’s a little bit of a noisy household,” laughs Lunden, “but we run it like camp!” T is is something Konigsberg, 50, is cer-
tainly well equipped for. As the owner and director of two summer camps for children
in Maine – the 65-year-old Camp Takajo for boys in Naples and 100-year-old Tripp Lake for girls in Poland – Konigsberg is a lifetime believer in the power of the American camp concept (where parents send their children during the summer break from school) to mould boys and girls into well-adjusted men and women. T is is not just market- ing spiel – Konigsberg himself was a camper at Takajo from the age of nine, and later a camp counsellor, then associate director, before he fi nally pur- chased the site in 1988. It was Lunden, however, who
Camp camaraderie encourages women to try out new and diff erent activities (above) 46 Read Spa Business online
spabusiness.com / digital
fi rst came up with the idea of holding a weekend wellness retreat for women at Camp Takajo, and in August 2007 – at the end of the children’s camping season – the fi rst Camp Reveille (‘reveille’ meaning ‘wake-up call’) was launched at the site. Now in its fourth summer, the four-day, three-night camp attracts around 150 women a year (see p50), and last April Lunden and Konigs- berg took the concept on the road for the fi rst time, launching a Reveille retreat at the Ritz-Carl- ton Dove Mountain in Arizona. Speaking to Spa Business, the couple explain their vision for a wellness concept that has fun and community at its heart.
SPA BUSINESS 4 2010 ©Cybertrek 2010
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