AUCTIONS
Online and inhOuse Continued growth is difficult to sustain after the first couple of years, how does the Auction house model keep the promotion going? “The Auction House package comes
with a strong national brand, a powerful website, supportive press publicity, says Roger. “Our National Catalogue online promoted 255 lots to local, regional and national buyers. “We also list on Rightmove, Zoopla, Primelocation, Findaproperty and on the specialist auctions website run by EIG. “We make all legal packs, lease
documents, plans and permissions etc. available via our website along with results from each of our auctions. In addition we undertake much more local press advertising than most other auctioneers and hold well publicised Open House viewing sessions hosted by auction team members. These give interested potential buyers the opportunity to ask questions and discuss their plans with experienced Auction House staff.”
man Bryan Baxter. Bryan is the main man at Auction House when it comes to wielding the hammer, holding the audience and closing the sales. These skills he is most happy to pass along to new recruits, ensuring that they can hit the podium with grace, style and success. Additional qualifications can be gained through Auction House’s relationship with NAVA for advanced training and qualification. There is a great benefit in adding
Above: Bryan Baxter holds the room.
MOre OppOrtunities Auction House still has opportunities for new licensees. “Our goal is a network of 50 Regional Auction Houses, with an ability to sell all types of property under the hammer in all parts of the country, to service the requirements of private individuals, regional businesses and national bodies.” With licenses still available, estate agents
who fancy their skills with an auctioneer’s hammer don’t need to worry that they might not cut the mustard. Another of Auction House’s secret weapons is a gavel-
auctions to the estate agency’s services. “Remembering that property sells for more money closer to home this offering will appeal to a large number of sellers who have previously been persuaded to auction their assets through centralised auctions in London,” says Roger. And the ultimate goal? “Complete UK
coverage and annual sales of £200 million. We should be there by 2012.”
www.auctionhouse.uk.net
Add your own opinions to the debate:
www.propertydrum.com/articles/aucthouse
AUCTION: the big growth opportunity for estate agents
AUCTION HOUSE can help you add it to your range of services
• Auction House is the leading national network of Regional Auctioneers.
• We already have over 20 auction rooms and want to increase this to 50 in total.
• We have territory licences available in many parts of the country and would like to hear from local and regional estate agents interested in exploring the opportunity.
• It has already proved highly successful.
• Auction House is now the market leading auctions brand in Cumbria, Yorkshire, Lincolnshire and Norfolk.
• Call us soon to take full advantage of this big growth opportunity.
T: 0845 873 1366 E:
enquiries@auctionhouse.uk.net www.auctionhouse.uk.net 62 OCTOBER 2010 PROPERTYdrum
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