| News & Know How | On The Move Programming
Fit Perx pools benefits for Fit Athletic’s members
Fit Athletic Club Provides Member Perks
Members of the upscale Fit Athletic Club, in San Diego, California, enjoy more than access to luxurious amenities and elite trainers. The club has recently instituted a Fit Perx program that provides them with discounts and special deals at more than 150 local businesses for services ranging from dining to dentistry! The Fit Perx program is delivering extra value in a tight economy, and also giving mem- bers the chance to experience, among other possibilities, recreational activities, nightlife, and pampering at local spas and salons—all of which enhance their spirit and well-being. —|
Movers and Shakers Making News
Sir Richard Branson Attempts to Kitesurf the English Channel
Sir Richard Branson, the benighted British entrepreneur known, worldwide, for his Virgin brand—including the Virgin Active health club chain that he founded 10 years ago—recently attempted to kitesurf the English Channel to mark his 60th birthday, which took place in July. On August 24, 30-mile-per-hour winds and 10' waves prevented
Robin Klaus Named Club One’s New CEO
> Club One, Inc., the San Francisco-based club chain, has announced that Robin Klaus, its current chairman and former CEO, will once more assume the roles of chairman and CEO, replacing Jim Mizes, who is leaving the company. Klaus, a 20-year- plus industry veteran, has been charged with managing the firm’s long-term growth. In the past, he’s also served as the chairman of Planet Fit- ness, a club company based in Singapore, and as the COO of Star Trac, the fitness equip- ment manufacturer. —|
Elite Fitness for Women Names Debbie DeSandre Marketing Director
> Elite Fitness for Women, a club company that specializes in women’s weight loss, has named Debbie DeSandre its new marketing director. DeSandre will manage the company’s marketing and member-growth departments, and be responsible for new and ongoing training to ensure that Elite Fitness’ staff has all it needs to serve club mem- bers effectively. “We couldn’t be happier that Debbie has joined our team,” notes Martha Barbaria, the company’s general manager. —|
Branson’s successful crossing; he was forced to abandon the attempt after an hour, but plans to try again in the future. To prepare for the 24.4-mile crossing, from Dungeness, in England, to the French coast, Branson made use of a special regimen created by Virgin Active trainers. Among the innovative equipment that’s been utilized are
the ViPR weighted tube, TRX Suspension Trainer, and the brand-new RipcoreFX, which Virgin Active intends to introduce at its clubs in the near future. —|
Sir Richard Branson tries TRX Suspension Training
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ihrsa.org | OCTOBER 2010 | Club Business Internat ional 27
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