| IHRSA Report | Member News ASSOCIATE PROFILES Core Energy Fitness ASSOCIATE NEWS ABC Financial Services, Inc. u ABC Financial Services, Inc., has u Core Energy Fitness meets club members’
needs, when it comes to dynamic stretching and resistance-band training, with four unique products: the RBS3 Resistance Band Station (for large health clubs); the RBS1 Resistance Band Station (for smaller facilities); the Dynamic Stretch Pole (stainless-steel poles 4' to 8' long); and the Dynamic Anchor Strap. The RBS system is the only wall-mounted hooking system designed for use with virtually every type of resistance band. The RBS3 and RBS1, which feature rows of vertical “safety” hooks running from ankle height to above one’s head, allow users to tap the full potential of resistance bands. For more information, contact the company at 310-866-3578;
CoreEnergyFitness.com. —|
Draft Increase Solutions Anna Welsh
welcomed Anna Welsh back to its sales team. Welsh, who had worked with the company from September 2006 to March 2010, now resumes her role as a senior account executive, with responsibility for maintaining client relationships and assisting in the growth and development of the company’s client base. “ABC Financial couldn’t be happier to welcome Anna back. She’s an extremely valuable asset to our team, and we look forward to her continued success and growth
with us,” says Paul Schaller, the president of ABC Financial. For more information, contact the company at 800-551-9733;
www.abcfinancial.com. —|
InTouch Technology, Ltd. u
World Gym International, LLC, has designated
InTouch Technology, Ltd., one of its approved vendors to help the fitness-franchise company improve its prospecting and sales effectiveness. “InTouch offers a unique, powerful sales and prospecting system that helps clubs follow up with leads and improve closing ratios,” explains Bill Windscheif, the vice president of gym development for World Gym. InTouch Follow-up offers proactive communication with leads through its Web-based Sales Communication CRM, utilizing its Smart Scheduler, automated email, and SMS text messages. The follow-up continues after the sale, increasing member contact and improving retention. For more information, contact the company at 604-878-3202;
www.intouchtechnology.com. —|
u Draft Increase Solutions offers a variety
of well-tested, proven, and productive marketing promotions for health clubs. The company has taken its most success- ful marketing campaigns, developed over the years that it’s spent working with club owners and managers, and made them available to all health clubs. For instance, its turnkey Sauna Study program promotes the benefits of sauna to attract new members. The company also offers a free training manual, An Exercise in Health Club Sales, that describes an approach to membership sales that’s different from older, more traditional methods. For more information, contact the company at 877-993-7238;
www.draftincreasesolutions.com. —|
110 Club Business Internat ional Life Fitness u Life Fitness has Life Fitness’ generosity
contributed $7,500 to Back On My Feet, a unique nonprofit organization, to facilitate its expansion. The charity conducts a six-to-nine-month structured, running- training program for the homeless that’s designed to boost their confidence and self- sufficiency. Participants
InTouch CEO Scott Johnston
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| OCTOBER 2010 |
www.
ihrsa.org
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