Growing: Role, Impact, Influence
Club activists: from l., Roger Ralph, Joe Moore, Lynne Brick, Art Curtis
“ Producing behavior change
within an entire culture and society will require a broad initiative that approaches the problem from numerous angles.
“It’s imperative that we counter the negative transformation we’ve seen in America’s health over the past 30 years as a result of sed- entary lifestyles,” insists Joe Moore, the president and CEO of IHRSA. “Producing behavior change within an entire culture and society will require a broad initiative that approaches the problem from numerous angles.” The first two panels provided
”
an in-depth look at ways that clubs could expand their activi- ties by focusing on prevention and community health issues. Chris Oehl, the general manager of the Sports Club/LA in New York City, found them to be a gold mine of fresh ideas. “Being able to interact with some of the top people in our industry to devise new ways of conducting business provided me with real options that I can begin imple- menting at my club.” Phil Wendel, the owner of the
ACAC Fitness and Wellness Cen- ters, in Charlottesville, Virginia,
described his efforts to get physi- cians to employ “exercise as medicine” by referring patients to clubs. Michael Motta, the cofounder and president of Plus One Health Management, Inc., based in New York City, detailed the success he’s enjoyed with corporate wellness programs. The other members of the first
panel were Tim Rhode, the owner of Maryland Athletic Club (MAC), a three-facility, Maryland-based chain, and director of a Coalition for a Healthy Maryland; and Todd Miller, an assistant professor in George Washington University’s department of exercise science. Rhode talked about the Coalition’s efforts to have state legislation passed that would provide tax incentives for exercise participa- tion; Miller presented compelling research about club usage by overweight or obese individuals. (Miller’s research is available online at
www.ihrsa.org.) The second panel featured a briefing on the National Physical
Activity Plan by Sheila Franklin, the executive director of the National Coalition for Promoting Physical Activity; and a presenta- tion by Allison Flatley, the COO of L&T Health and Fitness, of Falls Church, Virginia, who dis- cussed the lessons learned from its health-awareness campaign, “25,000 People On The Move.” In a wrap-up session, attend-
ees worked directly with one another to develop an industry plan for the future. “This was one of the most informative and hands-on industry events I’ve ever attended,” observed Dean Giamundo, the president and CEO of In Shape Kids, in Mine- ola, New York. The first day of the Summit concluded with a networking reception and three- course dinner at historic Union Station, a short distance from Capitol Hill. “The networking opportunities were endless,” noted Yamaris Donis, the vice president of operations for the Yale Club, in New York City. The second day began with a continental breakfast, during
Power pair: lobbyist Tom Scanlon, club owner Veronica Tomor
42 Club Business Internat ional
| OCTOBER 2010 |
www.
ihrsa.org
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