| IHRSA Report | Success by Association


Bouchard and Mandley Two IHRSA veterans reflect on the value


of their membership over 30 years By Patricia Amend


A


s IHRSA prepares to celebrate its three decades of service to the fitness industry at its 30th Anni- versary International Convention and Trade Show, which will be held March 16-19, 2011, in San Francisco, the association’s staff is busy gathering interesting, instructive, and inspiring anecdotes for a 30th Anniversary Yearbook. This memento, which every convention attendee


will receive, will constitute a virtual Who’s Who of the industry. And anyone can contribute their most treasured memories simply by logging on to www.ihrsa.org/yearbook before November 30. As this landmark event approaches, it’s natural to


reflect upon what belonging to IHRSA has meant to industry practitioners. How has it helped shape their careers and companies? What events do they remember most vividly? How have they given back to the industry? To spark some memories and momentum, CBI


asked two industry veterans to do just that. Danielle Bouchard is the general manager of the Aspen Hill Club (AHC), in Silver Spring, Maryland, and Richard Mandley is the president of Professional Fitness


Management (ProFIT), based in Arlington, Virginia, which manages AHC. AHC is among IHRSA’s


very first member clubs, having joined the association on January 1, 1981, and Bouchard has worked for the club since 1982. Mandley embarked on his career in the industry the same year, and has been a member of IHRSA, through positions he’s held with several companies, ever since. The two got involved in the association in the early ’80s, and have had a working relationship—as client and consultant—since the early ’90s.


Evolving involvement Bouchard started at the reception desk at Aspen Hill, becoming director of that department and, then, assistant manager. She assumed her current title in 1999. Over the years, she’s watched as the club has


grown and evolved to meet constantly changing market needs. “Aspen Hill was built in 1977 as a tennis facility,” she recalls, “and, when I joined the team, we had 13 outdoor courts, nine indoor courts, racquetball, paddleball, and childcare—but no fitness. At that time, our market was wide open—we had singles, young families, and some seniors. “In 1984, when it became clear that more people


wanted fitness, we converted our two tennis prac- tice lanes into a Nautilus room and a cardio area. In 1987, we eliminated more tennis courts and built a complete fitness facility, which included a full track, and also introduced basketball. In 1988, we installed a ski ramp for members who wanted to perfect their skiing skills.” Today, the Aspen Hill Club is a fully-fledged,


120,000-square-foot multipurpose facility, sitting on 16 acres, that offers, among other things, adult and junior tennis programs, fitness, aquatics, basketball, racquetball, group exercise, massage, a café, and childcare. Mandley’s involvement in the industry has, like-


Aspen Hill has its roots in tennis


104 Club Business Internat ional | OCTOBER 2010 | www. ihrsa.org


wise, grown and matured in terms of expertise, extent, and impact.


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