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glee preview New POSsibilities


from Sankey Visitors to garden centres make many purchasing decisions at Point of Sale (POS). To support independent garden outlets as the growing season kicks in, Sankey has designed new informative and eye-catching Point of Sale material for its core categories: water conservation, composting, grow-your-own and garden décor. The new POS material is part of Sankey’s extensive rebranding programme that encompasses increased support for garden centres. By assisting them in offering advice, guidance and tips to gardeners, Sankey helps create value and loyalty amongst customers. The new POS material is based around the ‘Growing With You’ theme where Sankey provides advice for successful gardening and highlights key product features and environmental benefits. Brand manager, Claire Matthewman, says, “As a British company with 155 years heritage we wanted our new branding to reflect our history of environmental awareness by educating customers to the benefits of Sankey’s products. From composting to using UK produced recycled products, we are keen to continue our commitment to environmental sustainability by supporting gardeners to make greener choices.” Sankey’s new Point of Sale material includes pallet wraps and a range of correx boards in all key categories. See Sankey in hall 5, stand A10/B11 For more information call 0115 927 7335 or visit www.rsankey.com


See Lafarge’s


sustainable solutions L


afarge Cement is headlining at Glee 2010 with its range of innovative packed building product solutions designed specifically for the landscaping market. Lafarge will also use the exhibition as a platform for its ‘Sustain-Able’ campaign, empowering landscapers to improve their environmental performance by selecting materials that demonstrate strong sustainability credentials. Lafarge Cement was recently the first UK cement manufacturer to be awarded the prestigious BES 6001 Responsible Sourcing Certificate developed by BRE Global. The 'Very Good' classification applies to all bulk and packed cements from Lafarge Cement including its packed


ready-to-use range, which have been designed specifically with the landscaping market in mind. Visitors to Glee can see specialist packed products including Postcrete, Slablayer, Quality Assured Mortar Mix and Extra-Rapid, which the brand says have revolutionised the landscaping market through faster setting times and quality assured, consistent, results. Mike Lomax, marketing communications manager for Lafarge Cement UK, says, “By using products such as Lafarge Cement’s Postcrete and Slablayer, landscapers and DIY-ers can erect fencing posts and lay slabs much faster, where traditionally they would have had to return the following day to complete a job, once the concrete had hardened.” See Lafarge Cement in hall 4, stand 4C35. For more information call 0845 812 6400, email info@lafarge.co.uk or visit www.lafarge.co.uk


irrigation projects, and are ideal for hanging baskets, pots, raised beds, grow bags and greenhouses. For more information call 01757 618890, email info@water-wand.com or visit www.rainwatergardening.com


A small-scale solution A


Yorkshire company has developed a solution to the problem of small-scale garden watering


projects. Evolutia Ltd developed and makes the WaterWand Heliomatic range of small scale, fully automated solar irrigation kits designed for amateur gardeners. The kits use sunshine to charge a battery, then every three hours the pump starts and applies water in proportion to the light received in the previous three hours: more when it is sunny, less when it is dull. The kits are a complete irrigation system, using either drippers or seep hose to apply water, which is quick and easy to install, requiring only a water source such as a rain barrel or tank. The new WaterWand kits are intended for small garden-


GRAB A FREE HUG RUG MAT


Visitors to Glee on Monday, September 20 can witness the exclusive launch of Big Hug, a range of eco-friendly indoor and outdoor beanbags, and grab a free Hug Rug doormat! The team behind the triple GIMA award-winning Hug Rug is excited to be launching its brand new product range and to celebrate is giving away a free Hug Rug on the first day of the show so visitors can experience first- hand how fabulous the mats are! The company will


be unveiling five new gorgeous designs from talented artist Sally Swannell as well as new colourways and designs in the ever-popular plain favourites and patterned ranges. Hug Rug has created a Hug Rug display stand featuring the best-selling designs, which will be on-stand for visitors to view. See Hug Rug in hall 5, stand E60/F61. For more information call 01484 863227, email info@hugrug.co.uk or visit www.hugrug.co.uk


40 Garden & Hardware News


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