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Color Changing Fun Bands

THE LATEST KIDS’ craze is getting crazier, with the introduction of Color Flame King’s new Sun Activated Color Changing Fun Bands. According to company owner, Jaime Anast, his new product is going to keep the fad from fading. “We’re keeping this fad going a little bit longer, because they are selling like crazy,” he says. “We have to kind of change it up, keep it going another four or fi ve months.” His company is changing it up with a

For more information: COLOR FLAME KINGS Tel.: 312-550-7703 Email: info@colorfl Website: www.colorfl

version of the product that changes color in sunlight. “It’s been nuts,” he says. “There are so many generic ones on the street, ones that smell different, glow in the dark, tie dye ones, even glitter ones. But nobody’s made one that turns colors with the reaction of the UV rays in the sun. We’re going to be the fi rst to market. We sold over 2 million, maybe 3 million of the regular ones, and we’re defi nitely planning to

do the same with these, if not more.” The bands are translucent to white in the shade, then brighten in the sun. As Anast describes the product, “It looks like a see-through pasta, and then you take it outside, and you can actually see the band morphing into these colors. And then you take them back inside, and they turn back white.” The product is shipping in two skus: The fi rst

is in texting, robots, reptiles, and mystical themes; the other is in monkeys, love, space, and patriotic. The minimum order is three counter displays (at 48 packs per display) that can be dropshipped anywhere in the United States. The wholesale price per pack is $1.50 for the counter displays, and $1.60 for the fl oor displays, which are ten cents more because of the costs that go into making the fl oor display.

Med Memory Keeps Health Info

For more information: MED MEMORY Toll Free: 888-633-6679 Email:

AS DEBATES on the future of health care become a staple of our private conversations and public discourse, Med Memory is offering a product for the times. The company sells USB medical information storage devices that can be carried simply as a card, key chain, or pill box. According to vice president of sales, Bernard Senita, this product takes the traditional medical alert bracelet and brings it into the future. “MedMemory is a management tool for a person’s entire medical, health, and lifestyle records, held on one portable device,” he says. “It is the next advancement over the medical ID bracelet.” There is not enough room on a bracelet

to give all the information that’s on a modern medical profi le. The Med Memory products can store glucose measurements, cholesterol readings, blood pressure readings, weight, X-rays, CT scans, MRs, PETs, EKGs and

62 September 2010

ultrasounds, among others. Senita describes the product’s concept simply: “To provide people with an easy to use method of storing their medical history.” This broad range of uses can extend to many

other crucial pieces of data; insurance info, kids’ vaccination records, and more. The product comes with templates that customers can use to organize their medical info, including a living will, an advance directive, and medical releases. A starter kit contains three of each device. “It

makes a nice little product to have right there at the cash register,” says Senita. Wholesale prices range from $13 to $20, depending on the model. While the company does sell retail over the Web, he says, “We set the prices on the website artifi cially high, so that independent retailers get most of the business.” The company suggests retail prices that are $10 to $15 below the prices on the site.

New Products Continued On 68 

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