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Go Back to www.WebWholesalerMagazine.com FEATURES  38 Giftbliss Succeeds with Snow To Go


sell anything retail unless it’s to a large institutional buyer, or that kind of thing. But anyone who wants to buy snow for their personal use, we either direct them to a reseller in their zip code, or if we can’t fi nd one within a 20 mile radius, we will send them over to one of our Internet retail- ers.” But whether an Internet provider or a brick and mor- tar store, retailers can send Giſt bliss a video that shows how they present the snow in their store. Penna pledges to review and evaluate it, and if it’s accepted, it gets posted on the Snow To Go website, www.InstantSnow.org, free of charge. Penna recently put together a Facebook page for Snow


To Go that he’s very excited about. Every time Giſt bliss ships snow to a retailer for the fi rst time, it gets posted on the page. He’s even thinking about doing something with Twit- ter, where he can log those shipments as well. It’s another example of the company’s retailer-friendly philosophy. “We certainly have many giſt stores that are retailers


of ours,” he says. “But we also have locations that are great souvenir stores. We do lots of business with ski resorts. I just spoke to a lady who owns a store in Big Bear Lake, and she goes through about 60 poly packs of snow every two weeks, selling it through the summer, not just during ski season. As much as we’re growing, there are still people who have never seen the snow, never seen it made before, and if a retailer is willing to actually show the snow in their store, it creates a whole buzz. People will go in and not only buy the snow, but now you have new customers in your store who will then end up buying other things.” Needless to say, Christmas stores make up one of the largest groups of retailers Giſt bliss does business with. Penna also reports that


f lorists, who


originally were using Snow To Go for their own fl oral designs, now make up a large percentage of the retail buyers. A second web-


site, Giſt blissSales. com, shows a broader


Find other great ideas for running your business at: www.wholesalecentral.com/wholesale–news 40 September 2010


variety of all the company’s products, but InstantSnow.org is the primary site for Snow To Go. Inter- net presence is very important to Penna. “We don’t sell a lot of our prod- ucts the


through Internet,


although we do some. What we try to do is really make it heavily infor- mational. It is important to us, and we want to stay a step ahead. We fi nd that it is the best way to put our best foot forward and hit the largest audience that we can. It brings in a lot of new customers. One of the things that we fi nd is that once a customer has been established they start com- municating directly with us. It is really great to utilize the Internet to get new customers who may not have seen us at a trade show, or don’t see one of our sales reps in their store. T e more people that start shopping via the Internet, the greater the value of our presence on the Internet is going to be to our overall business.”


For more information: GIFT BLISS ENTERPRISES, LLC Instant Snow To Go! 8305 Prundale North Rd., Box 11 Prunedale, CA 93907 Tel.: 831-663-0611 Fax: 831-663-4445 Email: sales@instantsnow.org Website: www.instantsnow.org Or www.wholesalecentral.com/giftbl0001


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