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 24 Gifts, Candles and Incense Trends Per the NCA, there are more than 400 commercial,


religious and institutional manufacturers of candles in the United States, as well as untold scores of small craſt producers for local, non-commercial use. Candles are sold principally in three types of retail outlets: specialty/ giſt shops, department/home décor stores, and mass merchandisers (including discount stores, drug store chains, grocery stores, etc.). T e association also reports that over one billion pounds of wax are used in producing candles for sale in the U.S. each year, with manufacturers routinely off ering between 1,000 and 2,000 varieties of candles in their product lines. About 35 percent of candle sales occur during the winter holiday season, the NCA adds. In May, the Yankee Candle Company, Inc., the


leading designer, manufacturer, wholesaler and retailer of premium scented candles (based on sales) in the giſt ware industry, reported fi rst quar- ter 2010 sales of $141 million, an 18.2 percent increase from fi rst quarter 2009. Sales in the company’s wholesale business increased by 23.1 percent over the previous fi rst quarter, while retail sales rose by 14.2 percent, versus the prior year fi rst quar- ter. Retail sales were $73.7 million, an increase of $9.1 mil- lion. Retail store comparable sales increased by 9.4 percent over the prior year quarter. Total retail comparable sales, including the Consumer Direct business, increased by 9.1 percent compared to the prior year fi rst quarter. “We are of course encouraged by the improving trends


BL GIFTS IMPORTS PO Box 282, 2077 Pennington Road Warriors Mark, PA 16877 Tel.: 814-632-3137 • Fax: 814-632-3142 Email:www.blgiftsimports.com/contactus.asp Website:www.blgiftsonline.com


continue to capitalize on any further improvement in eco- nomic conditions and consumer shopping pat erns. At the same time, we plan to maintain our focus on productivity and effi ciency measures, in order to meet our cash fl ow and debt repayment goals.” And while most candles feature a fl ower or citrus scent,


Over one billion pounds of wax are used in producing candles for sale in the U.S. each year


the aromas available continue to grow. In May, fast food burger chain White Castle launched its “Steam-grilled-on- a-bed-of-onions” scented can- dles at its online store (www. houseofcrave.com), which sold out in two days. “We’re thrilled with the overwhelm- ing customer response to our one-of-a-kind White Castle candle,” said vice president of corporate relations, Jamie Richardson. “White Castle fans from around the coun-


in the overall economic and consumer environment dur- ing the fi rst quarter, and by the solid performance of our businesses,” Yankee Candle CEO Harlan Kent said in a statement. “We believe that we have plans in place designed to drive further profi table growth in our business, and to


ETS DESIGN 1010B Norcross Industrial Court Norcross, GA 30071 Tel.: 770-582-6688 • Fax: 866-673-3296 Email: sales@etsdesign.com Website: www.etsdesign.com


try have responded so enthusiastically that our online inventory sold out in record time. Best of all, net proceeds from all candle sales will be donated to Autism Speaks.” T e candles, which sell for $10 apiece and are packaged in a ceramic holder that reproduces the signature card- board sleeve of the White Castle hamburger packaging, will be available for sale again later this year around the holiday season. T ough not off ering hamburger-shaped and scented


products, BL Giſt s Imports (ht p://blgiſt simports.com) has also been doing well with its line of candles and oil burners, according to president Brian Black. “We’ve been doing very well for the past fi ve years,” Black declares. “Our fantasy items in particular do pret y well.” Fantasy items include several dragon designs, including the two- piece “Dragon of Ra” oil burner set ($9.75 per case of six, or $7.80 per case for orders of six or more), the “Grendles Light Dragon Candle Holder” (an eerie version of a tradi-


Continued On 28  26 September 2010


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