Go Back to
www.WebWholesalerMagazine.com The Magazine for Online Wholesale Buyers WEB PROFITS
WHOLESALECENTRAL.com
The Offi cial Publication of &
WebWholesaler is available online at
Webwholesalermagazine.com
by Eric Leuenberger
FOR ADVERTISING INFORMATION AND RATES, PLEASE CALL 1-800-999-8281 Ext. 107
PUBLISHER Ronald A. Fisher: 203-748-2050 ext.107
raf@sumnercom.com
CONTRIBUTING EDITORS Eric Leuenberger
Improving Kevin Zimmerman: 203-27-8427
Michael Altiero: 203-748-2050 ext.109
michaela@sumnercom.com
Rory J. Thompson: 203-748-2050 ext.105
roryt@sumnercom.com
Quality Scores I
EDITOR Ronald A. Fisher: 203-748-2050 ext.107
raf@sumnercom.com Nat’l Trade Associations
PRODUCTION Robert Siel, Director: 203-748-2050 ext.103
robs@sumnercom.com
F you are managing any form of advertising, get ing the biggest bang for your buck should be at the top of your mind. Spend less, make more. When it comes to paid search advertising, there are a number of ways to get more for less. One
of them is by paying at ention to your Quality Scores. In short, a higher quality score can mean you actually pay less for the same (or even higher) placement. In fact, when your quality scores are right, you could actually pay a lower cost per click (cpc) than a competitor who is bidding on the same keyword(s), yet have a higher placement in the search results.
What is Quality Score? Google defi nes Quality Score as follows: “Quality Score is a dynamic variable assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group, and to a user’s search query.” In other words, the Quality Score ensures that Google only displays relevant ads to its searchers. For advertisers, this means if you want potential customers to pay at ention to your ad, you need to make sure you pay at ention to your Quality Scores.
How do you Improve Quality Scores? What can you do to bet er your quality scores? T e bot om line is to keep things relevant. Keywords should be relevant to the ad and to the landing page, and vice versa. T e best way to achieve this is by developing tightly focused groups of key- words (sometimes only two or three per group), based around a single ad group. Do not try to lump everything you are bidding on into one giant campaign or ad group — the ability to focus will be quickly lost, and that will not only hurt your
Continued On 12 10 September 2010
Tracy Parisi : 203-748-2050 ext.114
tracy@sumnercom.com
Keri Hanson: 203-748-2050 ext.120
keri@sumnercom.com
Linda Kondrat: 203-748-2050 ext.123
lindak@sumnercom.com
Linda Moreiras: 203-748-2050 ext.115
lindam@sumnercom.com
CIRCULATION DIRECTOR Brandee Carl-Werner: 203-748-2050 ext.127
brandee@sumnercom.com
PUBLISHING OFFICES SUMNERCOMMUNICATIONS, Inc. 24 Stony Hill Road, Bethel, CT 06801-1166 Phone: (203) 748-2050 Fax: (203) 748-5932 Email:
brandee@sumnercom.com Web:
www.webwholesalermagazine.com
SUBSCRIPTION INFO • United States subscriptions $39 • Canadian subscriptions $50 U.S. Funds • Available online @
www.webwholesalermagazine.com
Web Wholesaler® is published monthly by:
SUMNERCOMMUNICATIONS, Inc. 24 Stony Hill Road, Bethel, CT 06801, Tel: (203) 748-2050
Send all inquiries, letters, and submissions to above address.
Entire contents are copyright 2010 by SUMNERCOMMUNICATIONS, Inc.
Web Wholesaler®
(USPS 19-716) Periodical Postage paid at Bethel, CT and at additional mailing offi ces.
POSTMASTER:
Send address changes to: Web Wholesaler®
, 24 Stony Hill Rd., Bethel, CT 06801.
Publisher reserves the right to refuse any advertising, editorial or manuscripts that publisher deems inappropriate.
© 2010 SUMNERCOMMUNICATIONS, Inc.
www.sumnercom.com
®
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76