This page contains a Flash digital edition of a book.
Go Back to www.WebWholesalerMagazine.com


COVER STORY  32 Building Online Revenue with Affi liate Programs


On the Internet, affi liate marketing programs are


typically centered around a business that rewards quali- fi ed affi liates for each visitor or customer brought about by the affi liate’s marketing eff orts. In other words, using one website to drive traffi c to another. In exchange for the increased traffi c/business, the owner/operator of the affi li- ate program rewards its affi liates with cash or giſt s. T at’s where the, “Do you want to make more money,” part of the equation comes into play. One of the more popular


such programs is Amazon.com’s “Amazon Associates” initiative (https://affiliate-program.ama- zon.com). T e program essentially boils down to advertising Amazon products, complete with embedded links, on one’s own website. When visitors to the individual’s website click through to Amazon and make a purchase, the individual can receive up to 15 percent of the fi nal sale. Amazon reportedly derives about 40 percent of its sales from Amazon Associates and third- party sellers who sell products on Amazon. T e company claims that it has over 900,000 members in its affi liate program worldwide. In 2007 Amazon added


CA based company, owned by online advertising company ValueClick, announced on June 15 that for the fi ſt h year in a row, it continues to maintain its position as the affi liate provider of choice among more online retailers than any other provider, as per the 2010 Internet Retailer Top 500 Guide. Of the retailers on the list who work with a third- party affi liate provider, 63 percent chose Commission Junction more than twice as oſt en as they chose any other player in the affi liate space. Commission Junction also


commands the greatest number of the list’s largest online retail- ers who have third-party affi liate programs, including 64 percent of the top 100. According to Internet Retailer, the 100 biggest merchants on their list generate 86 percent of all sales for the entire 500. T e company currently has over 1,500 customers, includ- ing Dell, Overstock.com, Buy. com, Home Depot, Zappos, and Yahoo!, not to mention Whole- saleCentral.com. T e web’s leading directory


Affi liate marketing programs are


“aStore” to its affi liate marketing eff orts. AStore allows affi liates to embed a subset of Amazon prod- ucts within their own site; again, actual sales are conducted on the Amazon.com site. Affi liates can earn referral fees on the products purchased by their users, usually in the four to 15 percent range of the product price. Some products are excluded from the off er, and a cap has been set on high-end electronics products. Even the mighty Amazon, though, bows before


another entity, as North America’s largest affi liate network: Commission Junction (www.cj.com). T e Santa Barbara,


centered around a business that


rewards affi liates for each visitor or customer brought.


of wholesalers, importers, dis- tributors and manufacturers cov- ering all merchandise categories, including apparel, jewelry, giſt s, novelties, toys, sporting goods and more, WholesaleCentral.com off ers its own CJ-powered affi liate program, whereby affi liates can earn $60 for each new approved company listing sent to Whole- saleCentral.com. T e company provides a variety of banners and text links to affi liates to help drive


wholesalers, importers, distributors, and manufacturers of general merchandise to WholesaleCentral.com, and its affi liate program requires no minimum threshold and has no limit to affi liates’ earnings. Additional information can be found at www.wholesalecentral.com.


Continued On 36  34 September 2010


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76
Produced with Yudu - www.yudu.com