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Go Back to www.WebWholesalerMagazine.com FEATURES  26 Gifts, Candles and Incense Trends


tional candle holder, priced at $11.25 per case of six or $9 each for orders of six or more; all include three candles), as well as the “Summoner Grim Reaper” oil burner, an understandably macabre off ering that’s priced at $8.85 per case of eight, or $7.10 for orders of six or more. BL also off ers a number of incense holders (skeleton


and Grim Reaper designs go for $4.15 per case of 36, or $3.50 each for orders of 36 or more). T e store also off ers a variety of nature-themed items in the oil burner and incense holder categories, and requires a $50 minimum on all orders. “T is year business started to pick up in June,” Black says. “T e beginning of the year is typically slow, but as we head into the holidays it picks back up. Customer orders in general are get ing larger, and we’re get ing more and more inquiries about products for the future.” BL tries to stay a step


ahead by constantly adding product lines, with wine bot le holders and salt and pepper shakers the latest additions. “With the wine bot le holders, we’d tried one with a bear that was cute and seemed to catch on, so we just added to that,” he says. “We’re always trying diff erent items, based on what our customers are asking about or trends that we’ve noticed. You never know for sure what’s going to sell.” Oil burners have also been a steady seller at ETS


HARNEL DISTRIBUTING 94 Messner Drive, Wheeling, IL 60090 Tel.: 847-325-5231 • Fax: 847-325-5234 Email: harnelinc@sbcglobal.net Website:www.wholesalecentral.com/harnel


highlighted by fi gurines (deer, crosses, hummingbirds, grapes, etc.) go for $7 each/$78 per order of 12, with deco- rative wood oil burners similarly priced. Liu says that the company’s best selling giſt items are


Candles are used with some regularity in 70


percent of U.S. households.


currently its fashion jewelry line, which runs the gamut from crystal, glass and stone pendants, to Pandora-style jewelry and a line of Murano products. “We’ve put a lot of our marketing eff ort into that area,” she says, “adver- tising in magazines, on the Internet, and at trade show events.” Overall, she adds, “We’ve been extremely busy lately, which should mean a pret y good holiday season for us.” Business is also start-


ing to pick up at wholesale


Design (www.etsdesign.com), according to president Susan Liu. “T ose have done well for us for many years,” she says. “Even though we usually don’t put a lot of emphasis on oil burners, we’ve stood by the quality and service that we provide, and our customers always come back to us.” ETS recently added a line of high gloss, high density aroma oil burners in crystal, available in a number of colors; most are priced at $3.50 each/$72 per order of 24. Oil burners


RIVER VILLAGE PO Box 208, Mayodan, NC 27027 Toll Free: 800-242-0115 Tel.: 336-427-9758 • Fax: 336-427-9759 Email: sales@river-village.com Website:www.river-village.com


incense distributor, River Village (www.river-village.com), according to owner Suda Kuyt. “It’s defi nitely a seasonal business for us, so it’s always a lit le slow during the sum- mer,” she says. “But once we start get ing into the holidays, as we are now, we start to get busier and busier.” T e Nag Champa line of incense from India remains River Village’s steadiest and biggest seller, Kuyt says. A new “Fragrances Startup Kit” that includes 12 each of incense sticks bearing the Nag Champa, Celestial, Midnight, Patchouli Forest, Sandalwood, and Sunrise scents is priced at $40 each; each fragrance is also available for sale individually. T e store’s biggest seller remains the 15-gram box of


Nag Champa incense in a variety of scents (15 grams usu- ally equals 15 sticks); they’re priced at $0.70 each, $0.66 for 36, and $0.62 for 72 pieces. Nag Champa cones, also popular, are priced similarly. Also a strong seller is the Satya line of incense; indeed, many of its products are cur- rently sold out on River Village’s website. Satya branded body oils are the most widely available currently, priced at one dollar each. T e company has also had success of late with a new


Continued On 30  28 September 2010


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