IAFE UPDATES…………………………………… Plan Now to Enter the 2010 IAFE Contests
Contest rules and information for the 2010 Agricultural Awards (sponsored by John Deere), Hall of Honor Communications Awards (sponsored by K&K Insurance), and the Competitive Ex- hibits Awards (sponsored by North American Midway Entertain- ment) are now available! We encourage every fair member to review the contest rules and plan now to submit entries in each contest. As you finish up or begin your fair, please keep the cate- gories in mind.
Lorie Stinson, Exhibits and Special Events Manager, at
the South Florida Fair and Exposition Center and Thom Giordano, Marketing Director for the Volusia County Fair & EXPO Center both received their CFE's at the IAFE Spring Manager's Conference in Richmond, VA on April 19th. 12 were honored at this year's ceremony. There are now 226 active Certified Fair Executives in the United States and Canada.
Notes from Richmond…150 years later— Yet the battle rages on
Success is the result of a unique set of social, economic and politi-
cal conditions. The very conditions that lead to success will be the cause for failure if we do not adapt to change. As appropriate in today‘s marketplace as it was during the Civil War. What are we up against now? Predominantly a post-industrial
society. We must compete in a ―sea‖ of entertainment and activity options. There‘s the fragmented media. Plus, we‘re only one of many looking for political and community support. As our whole society is fundamentally challenged with war, terror-
ism, and global issues, there is a large segment whose measured response is to shopping and partying. They‘re constructing their own fantasy world; a bubble to seal themselves off from the trauma of our times. We‘ve created technology and now we‘ve become ―it‖ – the inter-
net, YouTube, Facebook, Twitter… What are we becoming? Real relationships are being substituted
for fantasy – and we all know fantasy trumps reality. There‘s a loss of empathy, interpersonal communication and social skills. It‘s now a society of disconnects. There‘s been a loss of ―community.‖ There‘s been a collapse of language. There‘s been a demise of ―characters.‖ We may love this technology…but we still crave the experience. How does this apply to the top 10 ―Brands‖ today? Those being… 1 Google; 2 Apple; 3 Nike; 4 Target; 5 Starbucks; 6 BMW; 7
Nintendo; 8 Whole Foods Market; 9 Disney; 10 Coca-Cola. FUN: Nintendo, Disney, BMW; FOOD:
S t a r b u c k ‘ s ,
Whole Foods, Coca-Cola; ENTERTAINMENT: Google, Apple, Nike It still comes down to Fun, Food and Entertainment. To maximize your Fair‘s ―extreme‖ relevance… 1 Build on your
unique traditions; 2 Focus on your offerings; 3 Target your commu- nications. The Fair is the ultimate reality experience. Appreciate your history
and be proud. Understand your Fair‘s uniqueness. Identify your targets and focus on them. Then go out and seek new opportuni- ties and deliver.
- The above is a compilation of notes taken at the IAFE
Spring Management Conference in Richmond, VA back in April by Thom Giordano, CFE Marketing Director, Volusia County Fair & Youth Show. The presenter was Jerry Bouma of Toma & Bouma Management Consultants.
Greetings to members of the Florida Federation of Fairs and Live-
stock Shows! Thank you again for allowing me to be a part of the Florida Federa-
tion of Fairs and Livestock Shows‘ newsletter! I trust you had a great convention a short time ago! Florida has a lot to be proud of when it comes to Fairs … and rightfully so, as three of your Fairs are rated among the top 50 Fairs in America! Congrats to Miami-Dade County Fair, Florida Strawberry Festival and Fair and South Florida Fair. Keep up the great work in being among the Fairs from Zone II receiv- ing such designation! The combined Zones I & II conference held in April in Springfield,
MA, was a most awesome conference with top notch speakers and programs. Nineteen of us from Zone II participated in the conference that was hosted by The Big E! Many thanks to the Floridians who made the trip north to attend … Albert Monte from Miami-Dade County Fair; Annabelle Manners and Vicki Chorus, both from South Florida Fair. Overall, upwards of 200 folks attended the conference. During our zone business meeting, discussion and updates were on
the following: Electronic newsletter/Social media! By now you should have received your electronic Zone II newsletter in your ―in- box‖! The plan is to make this a quarterly publication; Membership - Ships Ahoy is the theme of our 2010 IAFE Membership program. Nancy Smith, CFE, from the South Carolina State Fair, continues to lead our national efforts, and I look to Zone II to play an integral role! IAFE Institute - The IAFE Institute of Fair Management provides basic training in the core competency areas necessary for success for today‘s Fairs of all sizes.; The IAFE is THE network for Fairs - A number of opportunities are also in place for fairs, shows and festi- vals to get the latest information in a variety of formats:
www.fairsandexpos.com; The Network E-Newsletter - Comes directly to your e-mail Inbox every other week with headlines on breaking news and announcement of important IAFE and related activities and events; The magazine, Fairs and Expos - Published 6 times per year. News items and reports on Fairs.
That’s all for now … best wishes to you in the days to come! … MORE TO COME!
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Nominate Outstanding Volunteers and Leaders You play a vital role in recognizing outstanding volunteers
and leaders from fairs throughout the membership. Download the announcements for the Heritage Awards and the Hall of Fame Award and make plans now to submit your nominations. Winners will be announced at the Annual Convention & Trade Show in Las Vegas.
ZONE II NEWS……………………………Submitted by Becky Brashear, CFE, Zone II Director
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