MEMBERSHIP MATTERS
ATRA Unveils New Consumer Website!
by ATRA
members.atra.com www.atra.com
Figure 2
Figure 1
T
he long-anticipated ATRA con- sumer web site launched April 30th. Last summer it became
clear that ATRA needed to focus more on reaching consumers and driving them into ATRA members’ shops. The goal was also to serve as an advocate for consumers; a safe place to get infor- mation about their car and repairs they may be faced with. This meant we’d have to split the ATRA into two sites; one for the industry and one for con- sumers (figure 1). Last February was phase of the
project; launching the new industry/ member site. It contains only informa- tion pertaining to members and industry professionals. One side benefit was that
72
by stripping the consumer information from the site it made it a bit easier to navigate. The consumer site is also specifi-
cally targeted to one audience; consum- ers. You won’t find industry informa- tion or pages related to membership services other than pages used to refer consumers to ATRA member shops and an industry/member site link that takes you to the member site. This new con- sumer site resides at
www.atra.com and takes the place of the former combined site. It also contains many features of the old site as well as new feature and some enhanced feature. Let’s take a look at some of its features: One of the main features, of
Figure 3
course is the Shop Finder tool (figure 2). The consumer types in their loca- tion and it reports back the addresses of ATRA members within a specified distance. It also includes a map of the members from the query (figure 3). As with most of the features there are multiple links to get to key features; in this case there are four. This assures that consumers won’t have to fumble around to find it. It works very similar to the original Shop Finder, however this one actually tracks the number of impressions each member shop receives so we can track its effectiveness. A new feature is where consum-
ers can contact ATRA for information about their transmission or other auto-
GEARS May/June 2010
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92