It’s in Your Hands

excluded

Figure 5

were virtually identical (figure 6). Your first reaction to these findings

might be, “So what, it doesn’t tell me how to improve my business.” But in a way it does. What it tells us is that the conditions that many shop owners cite as the reason for their business difficulties, things that are outside their control, really don’t have as much of an impact as they think. In every instance there are successful shop owners in a demographic where others are failing, or just getting by. Once you accept this, you’re ready to

work on those things you have control over: the activities that really will have a positive impact in your business. That’s the basis of this year’s manage-

ment track at Expo; finding ways to make significant improvements in your business. And this year we’ll have a panel of shop owners who used what they learned from previous Expos, applied it to their business and realized major improvements in their business success. You can be successful in transmission

repair, even in today’s economy. Take the plunge… pull the trigger… and find your way to this year’s Expo. Maybe you’ll be the next big success story highlighted in the pages of GEARS.

70

Figure 6

ATRA’s 2009 Consumer and Business Report contains more information about this subject and it includes

the results from the study of one thousand consumers. To find it, go to http://members.atra.com and type “2009 Report” in the search field.

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