20 On The Cover
CANADA
Departments Departments
6 Editor’s Note
8 Happenings
Support your industry!
6 Editor’s Note 8 Happenings
14 IHRSA Healthcare
Report
A healthy lifestye is in the mind.
16 What’s New
The latest products and services from industry suppliers.
54 Canadian Forum
The State of Club Business: A
new survey provides troubling results.
20 What’s New
Expanded Edition: The latest products and services from industry suppliers.
FBC Trainers FBC Trainers
36 Nutrition
Bits and Bites
34 Workouts
Training the
38 Workouts
The Secret to Speed Occupational Athlete
38 Nutrition
Bits and Bites
42 Trainer Profi le
License to Drill!
40 Trainer Profile
Slam Dunk!
4 Fitness Business Canada May/June 2009 4 Fitness Business Canada May/June 2009
14 IHRSA Healthcare Report
Healthy heart tips for a bad economy
Retain members and encourage referrals.
32 On The Cover
Member Rewards
Features Features
26 Product Focus |
Pilates Still Riding a
Wave of Popularity
Today’s health-conscious public continues to love the rapid and visible results that a regular routine of pilates provides.
Dr. Kenneth Cooper
Exercise science legend Ken Cooper talks fast, thinks big and is renowned for putting research findings into action.
10
26 Your Facility | Safety & Security
Invest in the right technology to help leave security and theſt issues at your front door.
26
28 Health | Fit Kids
26
Cover photo by Brandon Parscale
Thrive at School
A physical fi tness testing and activity program is increasing academic skills in the Texas school system and beyond.
28 Management | Be a Visionary
Let visionary thinking move your business away from the norm and into higher realms of possibility.
44 Management | Is Your Facility Sick?
Take control of your membership numbers by performing this simple surgery.
30 Your Business
Franchising: Will it play in the Canadian Fitness Industry?
42 Profit Centres | 4 Online Ways to Boost Revenues
Tired of the constant “economic downturn” chatter? Here are 4 beat-the- recession internet strategies you can start implementing today.
46 Supplier Profi le | On Track with Star Trac
What can an auto manufacturer teach a fi tness equipment company? Plenty it seems.
34 Your Business
Break the rules and give your training business a boost
46 Supplier Profile | A Life in Fitness
Two passionate fitness pioneers bring stationary cardiovascular training into the fitness mainstream.
50 Facility Profi le |
Advantage 4 Athletes
50 Facility Profile | Fiſth Avenue Club
Making a Difference: A Calgary club takes a unique approach to doing service and giving back.
Training Centre
Olympic athletes and everyday exercisers working out side by side.
52 Training | Lifelong Learning
Commentary
Mid-Year Recession Update
16 Club Financials: Insights Into a Down Year
Rick Caro
18 Protect your Business (even grow it) in a Recessionary Economy
Michael Scott Scudder
52 Marketing | Marketing Personal Training on a Budget
You don’t need to spend a fortune on marketing to prospective clients.
54 Canadian Forum: Looking Ahead
John Frittenburg
46
Develop top-notch skills by creating or seeking out professional development opportunities.
50
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