FBC
TRAINERS
34 YOUR BUSINESS:
Break the Rules and Give Your Training Business a Boost
36 NUTRITION:
Nutrition Bits and Bites
38 WORKOUTS:
The Secret to Speed
42 PROFILE:
License to Drill!
FOR FITNESS STAFF, INSTRUCTORS, PERSONAL TRAINERS & REHAB, SPORT & WELLNESS PROFESSIONALS
BREAK THE RULES
1.
and Give Your Training Business a Boost
BY AMANDA VOGEL
the same fee. Publish your prices on your website. Feel like nodding in agreement … or jumping up in protest? Either way, consid- er how going against industry norms could lead to a more profitable and enriching per- sonal training career. Here, read why the cli- ché “rules are meant to be broken” resonates in our ever-evolving fitness industry.
Never turn away a client. Charge everyone
34 Fitness Business Canada May/June 2009
RULE: Never turn away a client if you can help it.
Personal trainers who
struggle to keep their schedules ful- ly booked might think that turning away clients (and their cash) is coun- terproductive to building a bustling business. Yet, some trainers make it a policy to send certain clients pack- ing as a matter of self-preservation. Think of every client as a walking, talking billboard for your business, says Jim Labadie, a fitness entrepre- neur and owner of TrainAndGrowRich. com. “If people you train don't fol- low instructions and don’t get results, they make you look bad,” he says. Therefore, working with unpleasant or
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