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SUPPLIER NEWS
SUPPLIER NEWS
» Happenings
Photo: Trae Patton
Twist Expands in Lower Mainland
COQUITLAM, BC – Peter Twist and the North Vancouver Twist Conditioning headquarters have teamed up with George Watts and Lynn Elliott to open the second Twist Sport Condi- tioning Centre (TSCC) in the Lower Mainland. The franchise is to be located in theTri-Cities area and will become the home to many pro- fessional, national and amateur athletes. It will open in late 2009.
Twist Expands in Lower Mainland
Coquitlam, BC – Peter Twist and the
“Our goal is to help aspiring athletes, industry professionals and motivated consum- ers achieve and exceed their goals,” says Twist.
Star Trac Included in Nielsen’s TV Top Product
IRVINE, CA – Star Trac was named in the Nielsen “Top 10 Brands With TV Product Placement” list for providing fitness equipment for the NBC hit show The Biggest Loser. The company has provided the fitness machines and systems for seasons six and seven and recently signed on to continue the relationship for sea-
Star Trac Included in Nielsen’s TV Top Product
sons eight and nine.
es and syste
IRVINE, CA – Star Trac was named in the Nielsen “Top 10 Brands With TV Pr “It is an honor to have Star Trac named as a recognizable brand by Nielsen, es- The Biggest Loser. The comp ny has provided the fi tness mach
oduct Placement” list for providi g fi tnes equipment for the NBC hit show pecially for participation in a show that is a positive influence in the lives of misl-
flioorn sse,” said Keith White, Star Trac director of global brand development. “We’re seasons eight and nine. life“sItyle.”
a ons six and seven and recently signed on to continu the relationship for happy to be a part of a show that illustrates the benefits of living a healthy, active
is an honor to have Star Trac named as a recognizable brand by Nielsen, es Star Trac worked directly with Biggest Loser trainers Bob Harper and Jillian of millions,” said Keith White, Star Trac director of global brand development. from Star Trac’s strength line, including HumanSport and MaxRack, pieces from
“We’re happy to be a part of a show that illustrates the benefi ts of living a the Impact Strength line and eSpinner interactive Spinning bikes, E Series tread-
healthy, active lifestyle.” mil Sltsa, Tot
r Trac worked directly with Biggest Loser trainers Bob Harper and Jillian l Body Train rs and recumbent bikes.
Michaels to select equipment and design their gyms. The layouts included piec- es from Star Trac’s strength line, including HumanSport and MaxRack, pieces from the Impact Strength line and eSpinner interactive Spinning bikes, E Series treadmills, Total Body Trainers and recumbent bikes.
pecially for participation in a show that is a positive infl uence in the lives Michaels to select equipment and design their gyms. The layouts included pieces
The Twist Sport Conditioning Centre is not just any fi tness centre or athlete training facil- ity. The TSCC off ers many unique features that set it apart from the fi eld: a training system fo- cused on performance not just appearance; in- novative programming, validated by hundreds of clients; a level-appropriate system for the young and aging; an exclusive private training centre designed to motivate and inspire; no general memberships; and innovative exercises using the latest sport conditioning tools. The Twist Sport Conditioning Centre has been a success for almost a decade in North Vancouver, and Twist has taken his time to carefully choose his new partners. “George and Lynn bring passion, experience, and dynamic personalities to the team. They are actively involved in the west coast outdoor culture, their community and have years of experience with Twist philosophies,” explains Arielle Nash, vice president of franchising.
North Vancouver Twist Conditioning headquarters have teamed up with George Watts and Lynn Elliott to open the second Twist Sport Conditioning Centre (TSCC) in the Lower Mainland. The franchise is to be located in theTri- Cities area and will become the home to many professional, national and ama- teur athletes. It will open in late 2009. “Our goal is to help aspiring athletes,
industry professionals and motivated consumers achieve and exceed their goals”, says Twist.” The Twist Sport Conditioning Centre
is not just any fitness centre or athlete training facility. The TSCC offers many unique features that set it apart from the field: a training system focused on performance not just appearance; in- novative programming, validated by hundreds of clients; a level-appropriate system for the young and aging; an ex- clusive private training centre designed to motivate and inspire; no general memberships; and innovative exercis- es using the latest sport conditioning tools. The Twist Sport Conditioning Centre
For more information on franchises, call 1-888-214-4244 ext. 123
Life Fitness Opens Store in United Arab Emirates
has been a success for almost a decade in North Vancouver, and Twist has tak- en his time to carefully choose his new partners. “George and Lynn bring pas- sion, experience, and dynamic person- alities to the team. They are actively involved in the west coast outdoor cul- ture, their community and have years of experience with Twist philosophies,” explains Arielle Nash, vice president of franchising.
SCHILLER PARK, IL. – Life Fitness has opened a company brand- ed store in Dubai. The store is the fi rst of its kind in the United Arab Emirates (UAE) to sell Life Fitness equipment exclusively and is designed to be inviting and approachable to encourage customer trial in the store. Twenty-fi ve percent of the adult population in UAE suffers
from diabetes, which is among the highest rates in the world. The store’s opening comes at a time when the people of UAE are becoming more aware of fi tness and its benefi ts. “We are proud to be part of the world’s most extravagant retail
development, the Dubai Mall,” says Frank van de Ven, vice presi- dent of Life Fitness. “The UAE is one of the richest countries in the world, and there is room for growth in its fi tness market.” The store showcases a full-line of Life Fitness cardio and
strength equipment for commercial and home use as well as ex- ercise accessories such as medicine balls, mats and free weights.
12 Fitness Business Canada January/February 2009
May/June 2009
The 2,000-square- foot store is staffed by trained product con- sultants and offers a comprehensive menu of services complete with product delivery by a trained team of installers. “We are constantly
For more information on franchises, call 1-888-214-4244 ext. 123
looking for new ways to reach consumers in the Middle East and we are confi dent that this move will make fi tness more available to them,” says van de Ven. “Despite the global crunch, demand is constantly growing as the population’s awareness of health concerns is on the rise.”
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