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Craig Ballantyne – www.turbulencetraining.com, www.

turbulencetraining.blogspot.com

Vince Delmonte – www.vincedelmontefitness.com Pete Estabrooks – www.petesclass.com Drew Harvey – www.healthyweights.ca, www.diettired.com Dan Poenaru – www.fitnessessentials.ca Nancy Sawler – www.waterwaysfitness.com

segments that show one of its trainers teaching a client a basic exercise. The studio chose a member who was typical of its clientele: a woman with great exercise technique and a non-intimidating body type. The smiling, easy-going personal trainer shows that the studio’s approach is friendly and supportive. “We’re not a ‘Give me fi ve more!’ kind of place,” says Poenaru. The video clips ensure that peo- ple aren’t surprised by the approach when they come to the club, he adds. The website also offers short video

testimonials from current members. Poenaru simply asked a few club regulars to talk for 20 seconds about their expe- riences at the club. It took two or three takes since most of them were a bit ner- vous, he says, but the results are fresh and candid endorsements of the club and its staff. “When you can see and hear the per- son, a testimonial is much more powerful.” If you’re thinking of adding video to your site, keep the segments short

advises Poenaru. “People get bored af- ter 30 seconds, and you can say a lot in a short time period.” A standard home videocamera will do the job, and today’s camera’s make it simple to download vid- eo to your computer. FBC

Barb Gormley is the managing editor of Fitness Business Canada, a freelance fi tness writer and a certifi ed personal trainer. Contact her at www.barbgormley.com.

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