20 On The Cover
CANADA
Departments
6 Editor’s Note
8 Happenings
Support your industry!
14 IHRSA Healthcare
Report
A healthy lifestye is in the mind.
16 What’s New
The latest products and services from industry suppliers.
54 Canadian Forum
The State of Club Business: A
new survey provides troubling results.
FBC Trainers
30 Your Business
Franchising: Will it play in the Canadian Fitness Industry?
Cover photo by Brandon Parscale
Dr. Kenneth Cooper
Exercise science legend Ken Cooper talks fast, thinks big and is renowned for putting research findings into action.
Features
26 Your Facility | Safety & Security
Invest in the right technology to help leave security and theſt issues at your front door.
26
28 Management | Be a Visionary
Let visionary thinking move your business away from the norm and into higher realms of possibility.
42 Profit Centres | 4 Online Ways to Boost Revenues
Tired of the constant “economic downturn” chatter? Here are 4 beat-the- recession internet strategies you can start implementing today.
46 Supplier Profile | A Life in Fitness
Two passionate fitness pioneers bring stationary cardiovascular training into the fitness mainstream.
50 Facility Profile | Fiſth Avenue Club
Making a Difference: A Calgary club takes a unique approach to doing service and giving back.
46
34 Workouts
Training the
Occupational Athlete
38 Nutrition
Bits and Bites
40 Trainer Profile
Slam Dunk!
4 Fitness Business Canada March/April 2009
50
52 Marketing | Marketing Personal Training on a Budget
You don’t need to spend a fortune on marketing to prospective clients.
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