can’t…you’re right.” In other words, attitude is everything. Your attitude is the single most important factor when persuading a prospect to join your facility. Think about the people you know – your friends and family (and per- think you can’t…you’re right.” In other words, attitude is every- goal and then admitted it would likely neve be achieved?
Selling is easier when you think positively. Henry Ford once said, “Whether you think you can or you
haps even yourself). How many times has one of them shared a dream or thing. Your attitude is the single most important factor when per- suadi Mong a prospect to join your facility.
live. They have be n c nvinced by others that their goals are crazy or im- p (aond perhaps even yourself). How many times has one of them cause they don’t believe they will succeed. The result is a self-fulfilling prophecy.
st people don’ believe they an actually live the lives they want to Think about the people you know – your friends and family
ssible. The result is that many people don’t put forth much effort be- shar d a dream or goal and then admitted it would likely never be achieved?
I Most people don’t believe th y can actually live the lives they to a 12-month membership is the best wa you can help them discover a healthier lifestyle.
Boost Your Close Rate by Changing Your Attitude
S
BY DAVE WRIGHT
Boost Your Close Rate by Changing Your Attitude
BY DAVE WRIGHT
elling is easier when you think positively. Henry Ford once said, “Whether you think you can or you think you
In membership sales, you need to believe that helping pros-
pects commit to a 12-month membership is the best way you can help them discover a healthier lifestyle. If you truly want to boost your sales this year but believe the
poor economy may prevent this, you need to change that at- titude to make progress. Once you decide to not limit yourself with negativity, you will achieve more than you ever thought was possible.
ou truly want to boost your sales this year but believe the poor econ- omy may prevent this, you need to hange that attitude to make progress. Once you decide to not limit yourself with negativity, you will achieve more than you ever thought was possible.
n membership sales, you need to believe that helping prospects commit want to live. They have been convinced by others that their goals are crazy or impossible. The result is that many people don’t put for Itfh y much effort because they don’t believe they will succeed. The result is a self-fulfilling prophecy.
Dave Wright is the CEO of Creative Fitness Marketing, a company that works with over 200 independent health clubs around the world and generates over 40,000 new members on long term membership agreements every year. Dave has a degree in recreation management and is an international speaker and au- thor. He oversees 160 sales people in eight countries.
Dave Wright is the CEO of Creative Fitness Marketing, a company that works with over 200 independent health clubs around the world and generates over 40,000 new members on long term membership agreements every year. Dave has a degree in recreation management and is an international speaker and author. He oversees 160 sales people in eight countries.
and Service.
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1-800-463-2516 or
info@petrasoap.com
January/February 2009 Fitness Business Canada 11
March/April 2009
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