leisure media
sTudIo
Industry-leading
GUIDELINES FOR AN INCLUSIVE PLAY ENVIRONMENT
marketing and
I
n order for disabled children to ac- designed or adapted to allow for every
cess play spaces, forward planning requirement or impairment. The impor-
design services
is essential. Good practice must be tant point is to provide as much variety as
embedded from the onset of the design possible – in terms of play value, access,
With more than 30 years’
stage. Start by carrying out an access equipment, challenge and risk. Disabled
audit and check what is required under children need an element of risk and
experience, leisure media
the DDA. Ensure that children can get to challenge in their lives to enable them to
studio will work with you
and from the play setting and that once develop and learn new skills.
there, they can move around the area
to create bespoke print
freely and have access to appropriate A welcoming attitude
and web solutions to
toilet/changing facilities. It’s important for service providers to take
For further information refer to: a proactive approach to promoting inclu-
power your marketing
www.changing-places.org sion, which moves beyond ticking boxes
Ensure that notices are clear and on accessibility and meeting government
w Web design
visible and that signs are colour-coded requirements. A ‘can-do’ approach along-
and in braille. You can also use differ- side adopting respectful attitudes is best w Email marketing
ent scents or pictures to differentiate engendered through training and KIDS
between areas of the play setting. The provides a wide range of training courses
w Contract publishing
use of sensory stimulation and natural on inclusive play that can be adapted to
resources such as wood, stone, water and your setting’s requirements.
w Graphic design
sand can greatly enhance a play area as In order to create truly inclusive ser-
w Digital turning pages
well as adding play value. Even a simple vices and activities, it is vital to engage
arrangement of rocks and logs and natu- young people in the decision-making and
w Image retouching
ral earth mounds has a high play value evaluation processes. With the right sup-
and can be far less costly than installing port, training, environment and attitude,
w Illustration
specialist play equipment. inclusion is possible and can be a positive
Clearly a play environment cannot be experience for all.
w Advertising design
w Direct mail
playbuilders receiving funding under the areas. The briefings can be found on
strategy. A working group has also been www.kids.org.uk/playengland
w Print
set up to explore ways in which local au- KIDS runs a number of projects which
thorities can integrate their short breaks promote inclusive play – namely, the
and play investments so as to enable Playwork Inclusion Project (funded by
LET US QUOTE YOU
greater opportunities for inclusive play the Department for Children, Schools
provision through the public, voluntary and Families) through which the organi-
and community sectors. sation has produced a range of resources
A number of good practice briefings – and the Inclusive Playground Project
Contact Tim Nash
have been produced under this contract which works with local authorities and
which highlight the successful work be- play manufacturers to raise awareness
Tel +44 (0)1462 471917
ing undertaken by local authorities who of inclusive play and assist with the de-
timnash@leisuremedia.com
have begun to link their short breaks sign of their play areas. ●
and play funding and incorporate inclu-
sive design principles within their play For further details visit www.kids.org.uk
Issue 1 2010 © cybertrek 2010 Read Sports Management online sportsmanagement.co.uk/digital 63
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84