2012 PROFILE
Andy Hunt
We talk to BOA CEO and chef de mission
for the Vancouver 2010 Winter Olympic
Games, Andy Hunt, about Games preparation
What is your career background?
After building and selling a success-
ful customer relationship management
consulting business in the 1990s, I joined
the board of business process outsourc-
ing specialist Vertex in 2002, then lead
the finance services and private sector
businesses. Prior to joining the British
Olympic Association (BOA), I was the
managing director of Reliance Security
Services – a £240m, 10,000 employee
security services specialist.
What does your role as Chef de
Mission of Team GB entail?
I suppose it’s comparable to being the
chief executive of Team GB. It focuses
on providing leadership and manage-
ment. I will be strongly supported by
Clive Woodward and Mark England as The BOA’s guiding philosophy is ‘better never stops’ and
deputy chef de missions for sport and
we’ve left no stone unturned in our Games preparation
operations respectively.
How does the BOA deliver its • A sports science and medical research How will the Games help to
key objectives to Team GB? and development programme, which raise the profile of winter
The support team includes world-class provides expertise on acclimatisation, sport to the UK population?
experts across performance, medicine, hydration, jet lag and performance We want Team GB athletes to inspire
logistics, communications, hospitality clothing etc. the next generation of Olympic sport
and marketing. • Operational and logistical support participants and enthusiasts through
before and during the Games, which their performance and conduct as am-
How does the BOA prepare includes kitting out (with support bassadors for our country during the
TeamGB for the Winter Games from British Airways and adidas Winter Games and the BOA will con-
and what will be its role during respectively), accreditation, accommo- tinue to work closely with the national
the event? dation, transportation, legal advice governing bodies of Olympic winter
In many respects, the BOA is the ‘Team and media relations. sports to help create opportunities for
behind Team GB.’ Supporting athletes • Plans and operates the preparation young athletes to get involved.
and sport performance is at the centre camps, in Calgary and Lake Placid, Although we are keenly aware of the
of everything we do. Our mission is to which Team GB athletes use to train challenges posed by the traditionally
enable every team member to reach and acclimatise in the vital final few powerful winter sport nations, we have
their full potential and in so doing, weeks prior to Olympic competition. achieved World Championship level suc-
achieve a personal best performance. cess in curling, bobsleigh and skeleton in
Specifically, the BOA provides: What challenges do you 2009. When you consider the climatic
• A world-class performance envi- anticipate encountering conditions of the UK and the fact that
ronment for all Team GB athletes in the run up to the Games? our winter athletes receive the equiva-
competing at the Games. We deliver The BOA’s guiding philosophy is ‘better lent of 1.5 per cent of summer sports
performance centres that provide never stops’ and we’ve worked relent- funding, the results produced by our
key services and facilities designed lessly over the past years and months athletes are quite remarkable and I have
to enhance preparation for, and re- to ensure that we’ve taken any possible every confidence that they will produce
covery from, competition and training challenge into consideration and left no outstanding performances in the Van-
during Games time. stone unturned in our preparation. couver 2010 Olympic Winter Games. ●
Issue 1 2010 © cybertrek 2010 Read Sports Management online
sportsmanagement.co.uk/digital 23
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84