RESEARCH
Published in December 2009, the
third round of the Active People
Survey (APS3), conducted by Ipsos
MORI, shows that Sport England
is now 115,000 closer to its target
of getting one million people
playing more sport by 2012/2013.
Andrew Haylett reports
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he third Active People Survey, 16.4 per cent (6.815 million) in APS2 and Although swimming continues to be
which ran from October 2008 15.5 per cent (6.295 million) in APS1. the most popular sport, topping the ta-
to October 2009, follows on Participation against the KPI1 target ble in all three survey periods, the sport
from the previous two surveys has also seen a significant increase from is actually witnessing a decline in num-
conducted in 2005/6 and 2007/8. APS2 to APS3, and is now 21.6 per cent bers. Over the course of APS3, 81,900
Following the implementation of Sport compared to 21.3 per cent in APS2 and 21 fewer adults participated in swimming
England’s new strategy (see interview p16), per cent in the first survey. The percent- than in 2007/8. Looking back to 2005/6,
the Active People 2 (APS2) survey provided age of adults meeting the NI8 target has the number has fallen by over 111,000.
the first set of measures for a number of also risen from 21.2 per cent in APS1 to It is in both cycling and athletics that
key indicators. These included the original 21.9 per cent under the new APS3 results. we see significant increases when com-
KPI1 three times 30 minutes (3x30) par- Between the APS1 and APS2 sur- paring APS3 with both APS2 and APS1.
ticipation in sport and active recreation veys, there was a significant decrease of Between 2007/8 and 2008/9, 112,900
indicator, the new one million target indi- nearly 3 per cent from 69.5 per cent to more people participated in cycling and
cator and the new National Indicator 8. 66.6 per cent in the proportion of adults 127,600 in athletics.
With the publication of Active People saying they are satisfied with local sport While football remains statistically
3 (APS3) it is now possible to make a provision. However, the findings of the unchanged from APS2 to APS3, more
comparison with the previous results, APS3 survey show that this percentage than 100,000 extra people participated
details of which are outlined on page 45. is now 68.4 per cent, which is certainly a in 2008/9 than during the first survey in
move in the right direction. 2005/6. Golf participation has decreased,
National Headline Results with 50,700 fewer people taking part in
APS3 shows that 16.6 per cent of all adults Sports Specific Results APS3 compared to the previous year.
aged 16 and over participated in sport at Participation in sport is defined as the
least three times a week at a moderate percentage of adults aged 16-plus tak- Active People Diagnostic
intensity (one million target indicator). ing part in a sport at moderate intensity During 2009, Active People Diagnostic
An increase of 115,000, this equates to for 30 minutes or more at least once was upgraded to incorporate the new
6.93 million people. This compares with in the last week. APS2 data. The diagnostic allows
One million indicator: This is the num- intense activities such as power walk- age of adults in a local area who partici-
ber of adults (16 and over) participating ing, hill trekking, cliff walking and gorge pated in sport and active recreation, at
in at least 30 minutes of sport at moder- walking are also included. moderate intensity, for at least 30 min-
ate intensity at least three times a KPI1: The percentage of adult sparticipat- utes, on at least 12 days out of the last
week. This does not include recreational ing in at least 30 minutes of sport and four weeks (equivalent to 30 minutes on
walking or infrequent recreational cy- active recreation (including recreational three or more days a week). NI8 includes
cling, but does include cycling if done at walking and cycling) of at least moderate five light intensity sports (yoga, pilates,
least once a week at moderate intensity intensity, three days a week. indoor and outdoor bowls, archery and
and for at least 30 minutes. Other more NI8: This indicator measures the percent- croquet) for those aged 65 and over.
44 Read Sports Management online
sportsmanagement.co.uk/digital Issue 1 2010 © cybertrek 2010
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