TENNIS
Norfolk 100-team adult tennis league to We invited players and partners from
allow the use of the facility during the Norfolk county tennis league and
inclement weather. “This ended up be- we were able to give a backdrop to ten-
ing a great marketing ploy because nis progressions on court – then Jamie
it brought active tennis players from the partnered a national LTA coach in an ex-
surrounding areas to experience what hibition doubles match. We subsequently
we had to offer once all the facilities got media publicity from the local
were finalised.” says Breese. newspapers, radio and TV stations.”
Having the Murray duo opening the Breese may have got the facility on
facility also attracted a lot of regional Norfolk’s tennis map and has a responsi-
interest. “Lucky for us the club opening bility to ensure that the courts are
fitted well with their RBS sponsor com- busy from a commercial standpoint,
mitments,” Breese explained. “We gave “but, he says “we also want to ensure
RBS the use of the facility for a half-day that courts can be hired at short notice
corporate event and we’re able to have to encourage people into the sport
James and Judy for two hours after that. any day of the year.” ●
CASE STUDY
GOSLING INTERNATIONAL HIGH PERFORMANCE CENTRE
T
he recent construction of a tennis Thanks to a £400,000 grant from Sport courts, four covered American clay
air hall at Gosling Sports Park in England through the LTA, the Bridome courts, five outdoor floodlit synthetic
Welwyn Garden City has given a air hall construction was part of a wider grass courts, three outdoor floodlit
substantial boost to tennis provision in £4.7m redevelopment of the 50-acre championship acrylic courts and the air
the Hertfordshire area. sports park site, which links the tennis hall has increased the number of indoor
Having been awarded International centre to both new and existing build- hard courts by four.
High Performance Centre status by the ings. New facilities include a 100-station Matt Willcocks, tennis director at
LTA in the summer of 2009 (one of four in fitness centre, a spa complex, a golf Gosling, says: “The tennis bubble has
the UK), the Sports Park’s tennis centre driving range, new changing rooms, a enabled our coaching team to continue
is already a training base for a number of sports retail outlet, new offices and a the drive to get more people into the
national and international-standard play- reception area. The park also houses a sport. By building on the success of
ers – including 12 AEGON FutureStars. 170m ski and board centre, an athlet- our performance programme, we have
However, the pay and play court rental ics track, a cycling velodrome and a 3G used our expertise, in partnership with
policy allows for wider participation – football pitch, sports rehabilitation Hertfordshire LTA and other funding
attracting tennis enthusiasts from the and wellness centre. bodies, to provide further opportunities
Hertfordshire and North London area, The extended tennis facility is a to schools, clubs and members
regardless of their age, ability and welcome extension to the sports park. It of the community.”
ambition in the sport. offers nine indoor championship acrylic The tennis centre currently has links
to 13 schools in the Camden as well as
Grant Shapps MP (pictured centre
schools in the local Welwyn area and is
with ball) opened the facility, which
involved with a four-place tennis scholar-
is run by Matt Willcocks (far right)
ship at a nearby private school.
Willcocks is working towards the
tennis provision becoming the best in
the world by 2012. “We have 150 action
points to achieve that long-term goal,
which means we have something to do
every day to get there,” he says.
52 Read Sports Management online
sportsmanagement.co.uk/digital Issue 1 2010 © cybertrek 2010
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