TOP TEAM
Karen Maxwell talks to some of
the people involved in the bidding
for and funding of strategically
important UK-based sporting events
The UK Sport
MAJOR EVENTS TEAM
LIZ NICOL – COO
L
iz Nicoll was CEO at England Netball Working in partnership with the NGBs, cities,regions
for 16 years before joining UK Sport and home county agencies, the Major Events department
in 1999 as director of elite sport. helps an NGB prepare its bidding proposal and liaises with
She moved into a strategic role across the regional partner, which has an interest in the local benefits
investment and performance in Olympic, of the event being hosted in its community. If the business
Paralympic and Commonwealth sports plan meets the right criteria, our organisation puts lottery
after the Beijing Games. This investment funding into the event to ensure that it’s world class in the
accounts for nearly £100m a year in world-class performance way it’s delivered and that the impact of hosting the event in
and £4m a year in major events. the UK is a positive one – in terms of the engagement of
people, spectators and volunteers. The home advantage also
UK Sport recently announced a programme of 64 secured ma- offers a performance benefit to our athletes and can further
jor international events between now and 2012, across 30 Olym- provide a positive impact in terms of the respect the UK
pic and Paralymic sports, to be held at 20 locations throughout gains internationally for putting on a good show.
the UK. In order to award lottery investment into these events, Although we’re working towards creating a performance ben-
the UK Sport board established a Major Events Panel made up efit for our athletes towards the London 2012 Olympic Games,
of expert committee members that review applications from we’re now starting to bid for events post-2012 so this
sport’s national governing bodies (NGBs) then advise our board focus is shifting to a broader perspective on performance as
on support and investment. well as benefits in the engagement of people, economic impact
We’re not responsible for the delivery of an event we invest and creating a legacy for the public investment of 2012 facili-
in; but we support those that are and help establish formal, ties and the 2014 Commonwealth Games in Glasgow.
organisational structures for technical delivery and share best Looking ahead, we’re committed to continuing with our
practice – whether it’s ticketing, sound systems or security. funding programme post-2012, but of course the challenge will
be how much there will be to invest due to the uncertain
We fund an event to ensure that it’s world
political and economic situation. Our strategy from 2013
class in the way it’s delivered and its
through to 2018 is to link in with the government’s ‘golden
decade of sport’, which started on 1 January 2009 and there are
impact is a positive one for the UK significant events to bid for towards 2019.
20 Read Sports Management online
sportsmanagement.co.uk/digital Issue 1 2010 © cybertrek 2010
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