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FUNDING
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ith the advent of Lottery Some, but not all national governing will expect you to have consulted with a
funding for sport back in bodies of sport (NGBs) now have their range of organisations, such as:
the 1990s it seemed to many own capital and revenue grant schemes. • The NGB specific to your sport
clubs that if you had a proj- These all have their own criteria, but • The local County Sports Partnership (CSP)
ect, all you had to do was put in an most will look to achieve Sport England’s • The Local Authority
application and wait for the funds to aim of getting one million people • The Community Sports Network
arrive. Then the Football Foundation more active, more often. You also need to identify the local
came along, and the same seemed to There are also many more funding competition. Your project is important
happen for football projects. sources at local level, but these can be to you, but is it to others? If there are
Today we’re in a very different world. very specific. The Directory of Grant already similar facilities in the area,
Lottery income has dropped and fund- Making Trusts (www.grantsonline.org. then will the market be able to sustain
ing is distributed in a different way. uk) or Funderfinder (www.funderfinder. another one?
There are still many funding streams org.uk) can be used to track them down.
available but to be successful in access- 2 Local need
ing it you have to think smart and be Planning your project At a local level, it is important to identify
focused on your project. When planning your project and devel- who uses your facilities and who doesn’t.
oping your business plan there are three If people aren’t using your facilities,
What’s out there? key areas that need to be addressed: then it’s important to find out why. This
There are a number of different funding 1 Strategic Need can be done through a local survey to
sources available, depending upon the 2 Local Need highlight whether people are actually
scope of your project and its location. 3 Sports Development interested in your project.
The list includes: Another area to examine is whether
• Trusts and charities 1 Strategic need you are able to meet any additional,
• Sport England’s Small Grant scheme You need to consider where your project unmet demand – both now and in the
• The Lottery (via Sport England) will fit into the bigger picture. Will it be future – as this will impact on what type
• Landfill tax a key facility for your local area, for the of facilities you need to provide.
• Coalfield regeneration trusts county or region – or is it a local scheme You will also need to identify local com-
• The Football Foundation which will only benefit a small key group petition, ie is there a similar facility being
• The Rugby Football Foundation of people? This is an important issue planned locally that you weren’t aware of
• The governing bodies of sport to consider, as it will determine where or is there already something in the next
• Local authorities you can seek funding. Funding bodies town with an underused capacity?
• Health authorities
• TV fund raisers ie Sport Relief Any organisation that’s prepared to fund a sports project
• Sponsorship
will have its own agenda, whether that is increasing
• Sportsmatch
• The National Sports Foundation participation or a specific interest in your sport
42 Read Sports Management online sportsmanagement.co.uk/digital Issue 1 2010 © cybertrek 2010
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