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Measuring the impact of sport
A
s the use of sport as a policy tool for crime reduction,
education and health promotion becomes increasingly
widespread across Europe, there’s a need for sport-
based organisations to measure the impact their initiatives
have on communities – particularly during this current climate
when public spending is under great scrutiny.
To address this, Nottingham Trent University’s School of
Education is working with Notts County’s Football in the
Community Team to review, design and develop a new moni-
toring and evaluation tool which can be used to asseses the
impacts of sport-based initiatives.
The team will be drawing on the experiences of the Football
in the Community staff, observing community activities and
outreach work and interviewing funding groups to get their
perspective on what they’re looking for. It’s hoped that once
this toolkit is complete, it can be rolled out for wider use and
help organisations to provide solid evidence of the positive
impacts of their work on the community. Nottingham Trent University will evaluate Notts
Dr David Hindley – sports governance expert County’s Football in the Community scheme
School of Education, Nottingham Trent University
A helping hand for community-run pools
I
believe that swimming will con- management approach where the cus- land and buildings) are working to help
tinue to play a unique role in UK tomer is at the heart of the decision local communities realise the benefits
society. It remains the most popular making process. Pool operators who of running their own facility rather than
participation sport and has the po- adopt this approach should be able to see its doors closed.
tential to impact on the government’s grow their businesses, but due to the The ASA has produced Guidance for
target towards the London 2012 legacy high energy consumption related to pool Community Owned and Managed Swim-
to increase by two million the number operation, some facilities up and down ming Pools – a document inspired by the
of active people in the UK. However, ac- the country have been forced to close. stories of facilities such as the Portishead
cessibility is key to this objective so it’s The threat of closure, however, is gal- open-air pool in North Somerset, to show
important to have an affordable net- vanizing some communities into action. how running your own pool is possible.
work of quality swimming pools, which While not the only solution, we could The document offers advice on how
are managed to meet the expectations see more communities taking ownership best to establish a trust, considers the
and needs of the population. of and operating pools in the future. processes which will lead to success and
While modern, well-equipped With this in mind, the ASA and the As- explains how to avoid some of the pitfalls.
pools encourage public use, retain- set Transfer Unit (the provider of expert We hope this guide and the case stud-
ing sustained loyalty calls for a modern advice on the transfer of underused ies and resources it includes, will inspire
community groups as well as provide
links to relevant sources of advice and
The ASA and the Asset Transfer Unit are helping local
funding. Visit
www.swimming.org/com-
communities to realise the benefits of running their own
munitypools to view the document.
facility, rather than seeing its doors closed
David Sparkes, chief executive
The ASA
Do you hold a strong opinion about your industry?
Where are things going wrong, or right?
Sports Management would love to hear from you.
Email:
sm@leisuremedia.com
6 Read Sports Management online
sportsmanagement.co.uk/digital Issue 1 2010 © cybertrek 2010
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