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supplier
profi le
WHO’S WHO?
Dennis Keiser: President,
Keiser Corporation
Tim Colston: MD, Keiser UK
Alastair Watson: Vice president
Europe & Africa sales and
marketing, Keiser Corporation
Steve Newell: National sales
manager, Keiser UK
Vicki Galvin: UK training manager
Best of both worlds The M3 has been
designed to provide a smooth ride for
the user, and to be as maintenance-
free as possible for the operator
We’ve long been established as Rugby Union, Gloucester, Bath, gym floor. It’s highly engineered, with a
a leader in equipment for older Ospreys, Scarlets and The Blues to super smooth resistance system offering
exercisers, backed up by education and name but a few; the National Tennis muscle and joint protection for the user.
research into this sector. In the last Centre; Surrey County Cricket; and Like the M3, our latest studio bike, it’s
five years, our extensive investment Wentworth Golf & Country Club. We been designed with operators in mind.
in research and development has also also work in the field of rehabilitation, Features include a low-maintenance
allowed us to become one of the via physiotherapists and medical design, unmatchable sweat resistance,
leading suppliers of equipment to the establishments including BUPA. small footprint, intuitive computer,
elite level sports market. It stands to portability, comprehensive education
reason that, if we can cater for two What’s Keiser’s USP? and marketing programmes, smooth
such diverse sectors, we can also meet As a comparatively small company, magnetic resistance and whisper quiet
the needs of everyone in between. and one owned by the chief designer ride. It also consumes no energy, so
and engineer, we can react and be has excellent ‘green’ credentials.
Who are your clients? dynamic, whether that’s in terms of
We have a very diverse, very high R&D or tailoring for our customers. What are your aims for
quality client base. We work with local We’re big enough to compete and to the business over the next
authorities, independent operators and deliver on our promises, but small 12 months and beyond?
leading health club chains such as David enough to provide our customers To consolidate our position, expand
Lloyd Leisure, Esporta, Greenwich with truly bespoke partnerships on into new markets, spread the word
Leisure and DC Leisure. We also work a one-to-one basis, and to avoid about our exceptional products
with top professional sports clubs: 14 getting bogged down in bureaucracy. and continue to provide excellent
Premiership football clubs including support to our customers at every
Manchester United, Everton and What are you most excited stage of their experience.
Chelsea; rugby clubs such as the Welsh about at the moment? For the UK, 2009 will be a year
Our professional sport customers of change. We’ll move into new,
winning trophies. We’re now at larger premises in preparation for
FAVOURITES
the business end of the rugby and our next phase of development – via
football season and I love to see the M5, as well as building on our
Book: Sports biographies my customers being successful. success of recent years with the M3
Film: Jungle Book and Air ranges. We’ve also recently
Music: Springsteen What are your most recent employed two new members of staff:
Workout: Playing rugby and product innovations? a national sales manager to look at
M5 Striding Operators need new group exercise new markets for expansion, and a
Place: Millennium Stadium, Cardiff concepts to reinvigorate their studio UK education manager to develop
Food: Guinness and gym timetables and aid member and enhance Keiser group exercise
Favourite sporting moment: retention, and our newest product is courses and strength programmes.
Scoring tries for my club, Dursley the M5 Strider, a group training elliptical.
RFC... at my age, they’re getting rare It’s small and portable, the size of a kate cracknell
studio cycle, but can also be used on the healthclub@leisuremedia.com
76 Read Health Club Management online may 2009 © cybertrek 2009
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