international news
in brief... vivafi t international expansion
Vivafi t, the leading brand in the border. Measuring 200sq m, it offers
holmes place ‘+2X a week’ Portuguese women-only express 30-minute circuit-based workouts using
Holmes Place Iberia has launched workout market, has opened its second hydraulic machines and platforms. Also
a campaign to encourage club club in Spain. on offer are 45-minute group pilates
members to exercise at least twice The club is located in Badajoz, a large classes, and Les Mills’ BODY VIVE in a
a week for10 weeks, in a bid to get town in the autonomous community 35-minute format exclusive to Vivafi t.
members’ ‘hooked’ once they’ve of Extremadura near the Portuguese “Extremadura is quite a virgin market
experienced the life-enhancing for this type of fi tness concept,” says
benefi ts of regular exercise. Vivafi t’s CEO Pedro Ruiz. Nevertheless,
Called ‘+2X por Semana’ (+2X a in the next fi ve years, the company aims
week), the campaign focuses on the to expand throughout the region of
maintenance stage of behavioural Extremadura, with four gyms in Badajoz,
change, following the initial two two in Mérida, three in Cáceres, one
stages: contemplation and action. in Plasencia, one in Don Benito, one in
An educational element aims to Almendralejo and one in Serena.
further ‘hook’ members on exercise. As a fi rst step, Vivafi t plans to open
Members receive personalised fi ve new locations in Spain by the end
support throughout the 10 weeks. of 2009. It will also have 110 gyms in
In preparation for the campaign, The club in Badajoz, Extremadura, is full operation in Portugal by the end of
1,600 staff – from sales to reception Vivafi t’s second location in Spain 2009, with 20 set to open this year.
personnel to fi tness instructors
– received training in member
retention, the importance of regular
serengeti’s new kempinski hotel
exercise, and their role in helping
new members to maintain their On 1 June 2009, Kempinski Hotels will
commitment to physical activity. open the Bilila Lodge Kempinski in the
Serengeti National Park, one of Tanzania’s
mrs sporty openings UNESCO World Heritage sites.
Mrs Sporty, the women-only fi tness The 74-room hotel is located in an
franchise, has opened two new untouched area in the north of the park,
clubs in Austria – a 190sq m club and guests can enjoy private game drives.
in Vienna which opened on 4 April, Using local materials and a natural
and a 130sq m club in Gleisdorf colour scheme to blend into its
which opened on 21 March. Both surroundings, the hotel nevertheless
offer circuit training on hydraulic offers modern facilities. This includes
units supplied by Technogym. The a 90sq m fi tness suite, equipped by
chain now has more than 250 clubs. Nautilus, with a range of CV and
resistance kit, free weights, a fi t ball and a
innofinland award for hur mini-trampoline. There is also an infi nity
HUR, the designer and pool overlooking the grasslands, a spa, Guests can enjoy private game drives
manufacturer of air resistance and private plunge pools in the suites. in the Serengeti National Park
fi tness equipment, has received
a regional award for its Smart
Card system. INNOFINLAND survival of the fi ttest at passage fi tness fi rst
is an annual award scheme that
recognises Finnish technology and
service innovations that improve P
assage Fitness First clubs in March, with members submitting their
Belgium and Luxembourg have, best results from fi tness tests.
opportunities for wellbeing. since the beginning of the year, been The fi nal, which took place at the
running a member competition called end of April, involved what was dubbed
power plate california hq ‘Survival of the Fittest’. Designed to a ‘survival track’ – in line with the
Power Plate North America is engage with members and encourage Darwinian concept after which the
relocating to California, with a active participation, the campaign was competition was named, participants
new central offi ce in Irvine. A new based on the philosophy that only took part in both physical and mental
Power Plate training studio is also the strongest will survive in times of tests to see who was best able to adapt
set to open in Beverley Hills to fi nancial crisis and tough competition. to their environment and who was,
host media events and training for Attracting more than 700 therefore, the all-round fi ttest member.
VIPs, and to act as a showcase for participants, the elimination rounds Prizes included €10,000 and lifetime
prospective studio owners. took place from January through to health club membership.
18 Read Health Club Management online may 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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