Clockwise from top left The refurbished reception, new spa treatment room, spa entrance and redecorated swimming pool
the team last August, she’s already She also feels the décor – with up to 40 per cent of female customers.
positive that the spa can contribute its natural hues and splashes of blue Other popular treatments on the
much more to the business: “It’s nicely in accessories such as cushions – is menu include facials using US-branded
situated and the facilities are great, so perfectly suited to the clientele, around cosmeceutical skincare line ONLY
there’s huge potential here.” 50 per cent of whom are men. “It used YOURx, which has made its UK debut
And although she came on board to be very purple,” she says. “But the at Escape – the ‘Rx’, which is shorthand
quite late, Butterworth still managed colours and textures are unisex now: for a prescription in the US, hints at the
to fi t in some late changes, such as there’s nothing pink and fl uffy.” On product’s medical credentials.
switching a Japanese slipper bath – a top of this, Butterworth has devised “These are the only facials that I’ve
bath fi lled with water and essential oils treatments to target men including the performed since the new spa opened,”
and incorporated into treatments – for Rapid Power Peel – a facial to treat skin my therapist informs me. The ONLY
a manicure/pedicure unit. “I’d seen the conditions such as razor rash – and the YOURx facials start with a detailed skin
bath not work well in past businesses,” Russian Pedicure. analysis before the therapist custom-
she says. “I thought maintenance Also on the menu are facials, blends the paraben-free products to
treatments made more sense as far as massages, refl exology, reiki and body create a cream or peel that’s perfectly
revenue was concerned.” wraps, as well as waxing and nail suited to the client.
That’s not to say she wasn’t services. In addition, four self-employed “I saw a gap in the market,
impressed with other aspects. specialists have been introduced to because skincare is so generic,” says
“They’ve increased the back of house offer services such as osteopathy, Butterworth. “I thought offering
areas, which is great for quality of acupuncture, sports rehabilitation and something tailor-made would really put
service,” she says. “We now have a physiotherapy out of a treatment room. us up a level. I call it our results-driven
massive storeroom and a towel chute, While massage is the most popular range. But there will always be a place
so we don’t have to drag laundry into treatment, Endermologie – a machine- for Elemis, our other product house,
the spa in front of customers.” based cellulite treatment – is favoured by because it’s incredibly relaxing.”
may 2009 © cybertrek 2009 Read Health Club Management online 45
healthclubmanagement.co.uk/digital
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