editor’s
letter
Subscriptions
Julie Albone
+44 (0)1462 471915
creative solutions
Circulation Manager
Michael Emmerson
hey say necessity is the mother of invention and it seems
: DREAMSTIME.COM
+44 (0)1462 471932
Editor
GENCY
Liz Terry
❘
A
+44 (0)1462 431385
T
this old adage is holding true in the current economic
situation. As you’d expect from a market characterised
by driven, energetic and enthusiastic people, health club
Managing Editor
operators and owners are getting creative to find ways of
Kate Cracknell continuing to grow their businesses and improve retention levels.
ODRIGUEZ
+44 (0)1462 471906
All aspects of the club operation are being reviewed and
Assistant Editor
tightened. Fitness First is concentrating some of its efforts on consumer-facing marketing and
Katie Barnes
product development initiatives, including the launch of a new range of branded home fitness
ANDRES R
+44 (0)1462 471925
Journalist
equipment which will be sold through Tesco. This month the company has also announced the
Caroline Wilkinson
development of a new product line for the Nintendo Wii games console. The new initiative is being
+44 (0)1462 471911 undertaken in partnership with Black Bean Games and the creators of TV programme and book You
T
OGRAPHER:
News Desk Are What You Eat. It will result in the launch of a game called NewU InsideOut which combines fitness
Tom Walker
PHO and exercise content to give a full body workout. The rationale is to extend members’ workout
© +44 (0)1462 471934
outside the gym and to encourage new
Caroline Wilkinson
+44 (0)1462 471911
Fitness First has
exercisers to feel comfortable with
Pete Hayman
exercising, with the eventual aim being to
+44 (0)1462 471938
announced the development
encourage them to join a gym.
Products Editor
of a new product line for
Other initiatives have seen Esporta launch
Sarah Todd
a new scheme for people who have been
+44 (0)1462 471927
the Nintendo Wii games
made redundant. The company has
Mark Edmonds
developed the Fresh Start package to offer
+44 (0)1462 471933
console called NewU. It
unemployed people the first three months’
Designers
will combine fi tness and
Claire Toplis
membership at ‘very advantageous rates’.
+44 (0)1462 471910
exercise content with
The scheme is just one of a range of new
Andy Bundy initiatives being introduced by Esporta.
+44 (0)1462 471924
dietary advice
Well capitalised companies are making the
Ed Gallagher
most of the depressed property market by
+44 (0)1905 20198
snapping up prime sites at very competitive prices to underpin their next development phase, and with
Website Team
Michael Paramore
so many real estate bargains available, this will set them up for expansion when the market improves.
+44 (0)1462 471926
Operators are also considering pay as you go pricing options. These have a premium attached
Dean Fox
when compared with a full membership, and prices are set at a level which is more profitable for the
+44 (0)1462 471900
operator. Having a pay as you go option allows clubs to target potential new members who are not in
Tim Nash
a position to commit to a full membership, while still rewarding full members for their loyalty.
+44 (0)1462 471917
On the training front, Premier is guaranteeing all graduates a job interview with a fitness operator
Katie Eldridge
on completion. Other training providers are targeting people who have redundancy money to spend,
+44 (0)1462 471913
in a bid to persuade them to retrain for work in the health and fitness market. Given that the sector
Publisher
Jan Williams
has been suffering skills shortages over the last 10 years, this is a very valid thing to be doing, we just
+44 (0)1462 471909 need to be careful not to oversell the employment opportunities which currently exist – especially
Sales for personal trainers or any other area which tends to involve self-employment.
John Challinor
One major upside to the current situation is the keen interest in the environment, as operators
+44 (0)1582 607970
seek to reduce costs by being more fuel efficient. There’s been a significant increase in the number of
Tessa Alexander
companies implementing energy-reducing schemes and investing in new technology. These changes will
+44 (0)1462 471903
help keep firms solvent now, while setting them up for greater successes when better times return.
Nadeem Shaikh
+44 (0)1462 471902
Julie Badrick
Liz Terry, editor
+44 (0)1462 471919 email:
healthclub@leisuremedia.com
Nuzhat Hayat
01604 415414
Marketing Manager
health club
Attractions
s p a b u s i n e s s
management
management
uniting the world of spas
Jennifer Todd
Big Ambitions
CHARLIE
PARKER
James Balfour
+61 3 9694 5213
GIANT & Tony Cowen
SCRENS
teenagers’ fi t n e s s S p i e g e l w o r l d
APPRENTICESHIP SCHEMES
Financial Controller
A golden opportunity to boost business
Sue Davis Phil Redmond
+44 (0)1395 519398
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‘GIVING’ ADVICE TO MEMBERS
Financial Administrator
Denise Gildea
NEWS AND JOBS UPDATED DAILY ON THE INTERNET
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Credit Controller
CONTACT US The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK
Shona Acford
+44 (0)1876 580347 SUBS Tel: +44 (0)1462 471915 Fax: +44 (0)1462 433909 © Cybertrek Ltd 2009
april 2009 © cybertrek 2009 Read Health Club Management online 3
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