supplier
profi le
COMPANY BY NUMBERS
Global head office: Fresno,
California, US
UK head office: Gloucestershire
The MD of Keiser UK talks to
Regional head offices:
Holland and Australia, plus many
Kate Cracknell about customer
distributors in Europe, Asia and
care, engineering innovation, and
Australasia – we work in more than
catering for everyone from elite
40 countries throughout Europe,
Asia, the Americas, Australia and
sportspeople to the grey market New Zealand
Number of employees: 15 in the
UK, more than 100 in the US
tim colston
Most popular products: M3
Indoor Cycle and Infinity range of
pneumatic-based cable machines
When was the – one of the first indoor cycles, when free as possible, for example – and
company founded? group exercise was still in its infancy. creating robust, high-quality products,
Keiser Corporation, Keiser UK’s parent Prior to that I was sales director for building up to a specification rather
company, was set up in 1978 by designer All in Fitness, which distributed Keiser than down to a price and not
and engineer Dennis Keiser and his equipment in the UK. In total, I’ve been compromising on the fundamentals.
brother Randy. Keiser Corporation involved with Keiser for 15 years. Safety and user-friendliness are also
remains a privately-owned company. key: there’s no impact on the joints
Dennis has been working in the fitness What’s the with our pneumatic-based Air range, so
industry since 1973, when he was hired company philosophy? any user can enjoy the benefits without
as an engineer to design Universal’s At Keiser UK, we believe in delivering on jarring, and it’s possible to increase
first variable resistance machine. our promises. By this, I don’t just mean the weight by increments of one tenth
I was invited by Dennis Keiser to delivering the right equipment at the of a kilo at the touch of a button.
set up Keiser UK as a wholly-owned right time, although this is important. Last but by no means least, there’s
subsidiary of Keiser Corporation, which I’m also talking about our commitment engineering innovation and thinking out
I did in 2001. We started out with the to customer-focused solutions with of the box. Dennis Keiser, our founder
Air Circuit and with Power Pacer bikes education at the core, as well as a and president, is a renowned engineer
strong emphasis on customer support; who leads from the front. The concept
we’re geared towards ongoing support of pneumatics – which has only recently
Prêt a porter Keiser’s new
rather than purely focusing on sales. begun to be used, highly successfully,
M5 Strider group elliptical is
Everyone who works at Keiser by premiership football clubs – was
the size of a studio bike
is driven to exceed our customers’ developed by Keiser in the late 1970s.
expectations. As MD, I also take a The company really does lead the
personal interest in all parts of the way when it comes to innovation.
customer experience, and I strongly
believe in a work hard, play hard ethic. Why do professional sports
It’s about developing relationships clubs buy Keiser Air?
and partnerships for the future. Elite athletes and sports people
recognise that the key component for
What’s the focus of success in sport is the development
Keiser’s R&D? of power (power = force x velocity).
Problem-solving for operators and To be powerful, you have to be strong
owners of clubs – our equipment and fast – strength alone does not
is designed to be as maintenance- make you powerful. Traditional weight
1977: Dennis Keiser applies 1985: Keiser Air 300 1988: Keiser forms a research 1994: Keiser receives a grant
for a patent for pneumatic range of pneumatic-based alliance to look at the effects from NASA to design an
KEY
strength training equipment resistance equipment of exercise on ageing exercise machine for possible
1978: Keiser Corporation is developed 1988: Keiser hires Randy use in the Space Station
DATES was established Huntington, who worked
with Olympic athletes Mike
Powell and Willie Banks
74 Read Health Club Management online may 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84