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Barclays Travel Forum May 22 ■ Royal Geographical Society ■ London


Greece’s future, domestic growth and luxury potential were just a few of the topics raised by industry leaders ahead of the Barclays Travel Forum. By Lucy Siebert and Daniel Pearce


Why the future looks brighter for 2014


A


head of the annual Barclays Travel Forum, leaders from a variety of sectors were questioned


by Barclays’ head of travel Chris Lee for a series of videos about the state of the industry, the year ahead and sports tourism.


All agreed that 2012 had so far


proved to be extremely challenging for travel, with more of the same expected for 2013. The consensus was that things should start to brighten in 2014, when the economy should have started to pick up and ahead of the next general


election in 2015. They also all stressed that the annual holiday was the one luxury that British families were most unwilling to give up, and that once the economy started to improve, there would be significant pent up demand for travel.


EXCLUSIVE TTG


EasyJet’s Paul Simmons says the airline “didn’t run away from Egypt” and was now reaping the reward


The airline perspective Paul Simmons, director for the UK market at easyJet, said it was still all to play for in 2012, with a lot of hope and progress still to be made. “This isn’t a bad summer – the western Med, Spain and Portugal are going extremely well. Greece, with the exception of Athens, is doing extremely well while Egypt never went away. “Others ran away from Egypt, we


stayed - last year we exceeded our budget as we were the only ones still flying. That also helped us maintain a strong relationship with hoteliers. “With business travel, people


From left: TTG’s Lucy Siebert with White Hart Associates’ Chris Photi, Barclays’ Chris Lee and Flight Centre’s Adam Murray


The cruise perspective “The saying that all publicity is good publicity doesn’t ring true for cruise this year with the Costa Concordia and a number of other things,” said Seamus Conlon, managing director of cruise.co.uk. He told TTGhe believed cruising is now cheaper than it has ever been, with 12-night voyages up for grabs for just £399 and more discounts coming available on the lates market.


08 24.05.2012


This is more to do with the economy that the impact of Concordia, he said. “For new to cruise it was an upgrade holiday. The economics have had bigger implications although Costa Concordia certainly damaged the new to cruise market.” He added that bookings for June and July suggest that customers are holding off booking their cruise during Euro 2012. “It doesn’t look like people want to sit on ships at that time,” he said.


While all of this makes it a challenging time for cruise operators, Conlon believes cruise distributors and agents are well- placed as lines look to them to “find the customers”. “I’m positive. Our business model, which is based around social media, will continue to grow and we are launching all over the world in the likes of Australia, New Zealand, South African, France and Germany,” he said.


aren’t travelling less but they are travelling more with us. It’s like with travel agents – fundamentally they are still there, and it’s the same with business travel. Video conferencing is not a substitute for it. “Our recent advertising shows that our current ambition is to offer best value and service in whatever market we’re in, and a price-led campaign doesn’t necessarily reflect that.”


The accountants’ perspective “It’s not a question of ‘if’ but rather of ‘when’”, said Graham Pickett, global head of aviation and travel for Deloitte, speaking to TTG about the Greek crisis.


While this will “mean a considerable pain in a short amount of time,” Pickett believes a return to the drachma would be a major boost for Greek tourism in the long run. “There


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