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TTG Toolkit TECHNOLOGY


A refreshing approach


38 This week in your toolkit


TTG On Tour Find out where you can meet us in the third of our block- busting roadshow series p31


Marketing Insight from The Travel Marketing Network on appealing to older travellers p33


Good Business Meet the runners who’ll be pounding the pavement in aid of Abta LifeLine p34


Training


Spice up your vanilla island sales, plus win Travel Brits tickets p36


31 team toolkit


Got any business-related issues you’d like TTG to cover? Email toolkit@ttgdigital.com


Mystery shopper Selling a same-sex ceremony in New York p38


From student days side project to major corporate travel player – and TTG Travel Award winner – Click Travel’s co-founder and managing director Simon McLean tells Matthew Parsons how technology gives it the edge over rivals


U


niversity student writes software for a website for fellow students, from his dormitory room.


Said website spreads fast, and goes on to become a multi-million pound business.


Sound familiar? While Simon McLean may not


have been a Harvard sophomore like Mark Zuckerberg (he studied engineering at Cambridge), Click Travel shares a similar story to Facebook. In 1997, then-engineering student Simon McLean built a website to help students book hotels. Not really enjoying his degree,


McLean saw it as a bit of fun, as a side project, using an iMac. “There were quite a few bookings coming through, then my mother, who worked in a hotel, mentioned


the magic word ‘commission’,” McLean recalls. “Hotels sent us cheques. It was great – beer money!” In 1999, McLean incorporated the


company, choosing the name Miss Marple “because it helped people find hotels, like a detective”. “It wasn’t meant as a cashcow, I was just enjoying it,” he says. But after McLean worked out how


search engines worked, in the pre- Google era, his website started to gain traction with the public, and eventually a small company took notice. “They said: ‘Can you book for our


staff?’” and it was at that point that I realised it was easier to get volume through companies. McLean’s brother James then joined,


from an aerospace company, and shortly after Miss Marple was approached by Carphone Warehouse.


Matthew Parsons 020 7921 8015


28


Pippa Jacks 020 7921 8038


24.05.2012


Katherine Lawrey 020 7921 8018


Carlie Trotter 020 7921 8004


Darryl McGarvey (far left), national sales manager at Click Travel, picked up the business travel award at last year’s TTG Travel Awards


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