AIR 3-5 sep18 14/9/09 18:11 Page 54
knowledge air
ttglive.com
“just 99 steps” from the terminal, which it Anita Kane says agents have been invited to
claims is one of Europe’s closest train-to- join and are offered a range of benefits, such CASE STUDY: SOUTHAMPTON
plane connections. as merchandising and point-of-sale material, AIRPORT AND AMITY WORLD
Peel Group is finding contra-deals with window branded cards and quarterly BUSINESS TRAVEL
key local organisations have worked well. newsletters. Amity World Business
Liverpool airport has linked with Everton “The agents have loved it because it’s an Travel regards a ready
Football Club in a deal that sees both exclusive club, it’s free and it’s open to any flow of information as the
bodies market each other to their respective Abta agents,” she says. main plus of its relationship
audiences. The airport also gets adverts in “They like being kept in the loop on devel- with Southampton airport.
Everton’s matchday programmes and on opments at the airports and the merchandis- As well as regular email
pitch-side boards. ing support – knowing there’s someone out updates and ad hoc meetings, staff at the
Peel’s Smorthit says such deals appeal to there who wants to work with them.” Fareham agency can pick up the phone to
organisations that have to watch their Kane says the club is aimed at helping speak to airport marketing staff.
budget and get maximum exposure for business on both sides and building loyalty. Amity hears about developments or
minimum outlay. “People tend to be open to “It is completely free and benefits the problems at the airport in advance, while
working with us in this way,” she says. airport and the agents,” she adds. comments from Amity’s clients provide vital
feedback for the airport.
Agents’ club Amity director Adrian Williams (pictured)
Manchester Airport Group (MAG) is trying
CONTACTS
says: “We have to look for every angle to
to forge closer links between its member demonstrate the added value of using us
airports and the retail trade by running an
■
durhamteesvalleyairport.com
rather than going direct to the airline.
■
leedsbradfordairport.co.uk
independent agents’ club. “With the free flow of information between
■
liverpoolairport.com
It was formally launched last year, but has
magworld.co.uk
us and the airport, we pass information to
■
been properly rolled out across Manchester,
■
norwichairport.co.uk
our client portfolio via an email newsletter,
Robin Hood, Liverpool and Durham Tees
■
robinhoodairport.com
which goes out at least every week.”
Valley airports in the past six months, and
■
southamptonairport.com
Amity has also staged seminars at the
■
stanstedairport.com
has attracted 200 agents so far. airport for PAs that book travel.
■
tbicardiffairport.com
MAG business development executive
Experience 5-Star MH. This is Malaysian Hospitalityty.
M9A53127AUG09 WF•G5 42
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