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ttglive.com
selling from home knowledge
could be in for a windfall since April 2008 – and
after posting the home- Mary donated £250 in
worker’s details in an just one term.
online wedding forum. “I Some Travel Counsellors
was inundated!” says Lou. agents use an initiative
Holidaysplease director called “Funds For. . .”,
Sonia Dixon says you can which offers local
join forces with a local schools, clubs and
business to provide an charities a percentage
incentive to the same of their commission for
potential customer base. “I think teletext each booking the organi-
When she wanted to lure
is dying a slow
sation helps generate.
new contacts with the Emma Parry-Thorpe,
promise of a free wine- death, so we need of Swinton, Manchester,
tasting evening, the local
to look at other
has used the scheme
Laithwaites provided the to benefit her church’s
venue and drink. Despite ways of gaining charity, which supports
snow affecting the
enquiries”
a community centre for
turnout, she says every- underprivileged children
one made a profit. “We Paul Hope in India (see case study).
did a couple of bookings She joined Travel Coun-
and Laithwaites sold some wine,” says Sonia. sellors last year and says the Funds For . . .
scheme has helped build her customer base.
School lessons “I have been in travel for 22 years, but
Hays personal travel consultant Mary been out of selling for nearly 10,” she says.
Theodorou has an incentives arrangement “I get new customers but it also helps out
with her son’s Bedfordshire school. She has something I care about.”
sent letters of introduction to parents, TTG’s Face of Travel Paul Hope, from
displays posters, leaflets and business cards Bawtry, Doncaster, is so convinced
in the school’s reception, and has a link from refer-and-reward works that it is a key
its website to her own. In return, she donates part of the business model for his new
between £5 and £50 to the school per book- home-based agency Travel Creators.
ing, depending on its value. She also helps Donating 10% of what he makes on a
tackle absenteeism by stressing Hays’ ability booking to groups that refer him, he is
to source the best school holiday deals. working with an art club and a motocross
“The head teacher is happy and the club (which displays his banners at its
parents are getting a person they see around meets), and is in talks with a charity.
the playground every day and is approach- “I think teletext is dying a slow death, so
able, and they know is independent and will we need to look at other ways of gaining
shop around,” she says. enquiries. I think people like to book things
The initiative has generated 63 bookings that are giving something back,” he says.
Case study
On a win and a prayer handed out a newsletter at the
Travel counsellor Emma Parry- four weekend masses. I have
Thorpe has given donations to had about 16 bookings so far
her church charity for bookings and recently presented the
it has helped generate: church with a cheque for £80.
“I did a presentation to the The biggest booking was a
committee in December last £3,000 P&O cruise. The priest,
year, and we decided to launch who is 74, has had four holidays.
in January, when a lot of people Some people who have booked
book their holidays. I said I would donate have also recommended me to others.
10% of my earnings on any booking that “It is a local charity, so the church feels as
came through the church. if it is asking the same people in the parish
“The charity has about 120 regular sup- for money all the time. This gives them
porters, so we did an e-shot of those and we another way.”
18.09.2009 39
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