AIR 3-5 sep18 16/9/09 12:35 Page 52
knowledge air
ttglive.com
Regional airports
Local links
pull in the
Aberdeen
passengers
Glasgow
Regional airports are pulling out all the
stops to work with agents and attract
more business. Sara Macefield discovers
Durham Tees Valley
some high flyers and their initiatives
U
K airports are having to think email trade and/or
Leeds Bradford
harder and act smarter to consumer blasts.
Robin Hood
attract passengers in these This is something that
Humberside
cash-constrained times. It’s not has worked well for the Peel
Liverpool John Lennon
Manchester
just a matter of using more imaginative Group and, since stepping up
ways to bring in passengers in the first place, its online activities earlier
but working with local travel agents to this year, it wants to expand
East Midlands
Norwich
ensure they keep coming back. further in this direction.
Some airports, such as Stansted, have “It has been successful for us
drawn up a year-round rolling plan of and it’s easy to monitor as we
activities that formalises their promotional can track what consumers do
activities but is flexible enough to and see how much revenue is
Stansted
accommodate new initiatives. generated when they book,”
says Peel’s head of marketing,
Online activity Katie Smorthit.
Cardiff
More airports are using the internet to reach Leeds Bradford airport is
out to consumers and agents. Stansted, another user of online Southampton
Southampton, Norwich, Leeds Bradford, advertising and regularly
Bournemouth
Cardiff, the Manchester Airport Group’s promotes tour operator and
Manchester, East Midlands, Humberside and airline offers at its webpage
Bournemouth airports and the Peel Group’s (leedsbradfordairport.co.uk),
Liverpool John Lennon, Robin Hood and which directs users to a local
Durham Tees Valley airports all do regular agent to book, if appropriate.
Latin America on our brand new fleet
Daily flights (via Madrid) to Argentina, Peru, Cuba, Ecuador, Bolivia, Colombia
and from December, Mexico; all on the newest fleet to Latin America.
aircomet.com // 0871 222 0330
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