H&A 7-8 Jun5 1/6/09 15:34 Page 47
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Thorney Court: Cheval Group has 286 apartments in Knightsbridge, Kensington, Chelsea and the City BCS Universal: commission rates range from 15-20%
NEWS: Opened its second Scottish property, stay guests. Educational trips, training and of the Association of Serviced Apartment
Frasers Suites Edinburgh, in May. An incentive schemes are available for agents. Providers, is keen to offer training to raise
expansion drive aims for more than 9,000 NEWS: Liverpool and Cairo properties awareness of the sector.
apartments worldwide to operate under the opened last year, while a Newcastle branch NEWS: Opened 77 apartments in Liverpool
Frasers Hospitality banner by 2011. Opening opened in April. In the coming year, One development with Grosvenor Estates in
new properties this year in Bahrain, China, the brand will make its debut in Russia April. A further building in the City of London
Dubai, India, Malaysia and Singapore. (St Petersburg), open its second property in will open, along with another UK property,
USP: Well-established brand offering fully the Middle East (Abu Dhabi) and its third in by the end of 2009. Properties will open in
serviced apartments – some operators offer the UK (at Birmingham’s NEC). Doha this months and in Dubai in October.
just corporate housing. USP: The properties are designed to bridge Recently introduced online booking tools.
the gap between conventional hotels and USP: Claims multi-currency billing and its
CHEVAL GROUP. serviced apartments. service levels set it apart.
SALES: Offers 10% commission and pays
agents as soon as tenancy starts, unlike CITADINES. BCS (BUSINESS CONCIERGE.
hotels which pay after guests depart. Fam SALES: Works closely with several agents. SERVICES) UNIVERSAL.
trips offering agent stays and show-rounds. Recently held a “Spy” party at its St Marks SALES: Targeting selected TMCs, offering
NEWS: In November, bought Travel Trust apartments to raise awareness. A new agent white-label websites, fam trips and viewings.
Association-bonded agency Reside incentive programme will be unveiled soon, Seeks agents which work with heads of state,
International to provide customers with tied in to its 25th anniversary. embassy staff, sports stars, entertainers and
travel arrangements. In London, a three- NEWS: Recent openings include Citadines top executives. Agents pay nominal fee and
bedroom house was recently added to the Tokyo Shinjuku in March and Citadines commission is based on sales volume: up to
Cheval Apartments near Harrods, while a Singapore Mount Sophia in January. In £80,000 a year earns 15%, with rates rising
site of 150 apartments is being developed Europe, Citadines will open its first to 20%.
near the Tower of London. Apart’hotel in Munich by September. NEWS: Operates in London and Dakar, Sene-
USP: Owns its properties, which have USP: A 24-hour reception and duty manager gal, with plans to expand to Paris and Florida.
general managers on site and 24/7 concierge guarantee greater security. First serviced USP: George Georgiou, European and Middle
and maintenance services. Claims its apartment operator in Europe to offer free Eastern services director, says: “Our history
286 London luxury apartments make it the Wi-Fi in every residence. Many residences makes us slightly different – part of our
market leader in the capital. allow pets for a minimal charge. group is real estate investment business,
and clients came from overseas. Instead
STAYBRIDGE SUITES. BRIDGESTREET. of conducting business in hotel lobbies,
SALES: Tiered rates means lower average SALES: Works closely with TMCs and is a we provided services such as chauffeurs,
prices for longer stays. Part of the InterConti- Carlson Wagonlit preferred supplier. apartments rather than hotels, and meeting
nental Hotels Group, it is starting to work Available on GDSs and holds agency events rooms.” Word-of-mouth recommendations
with leisure agents for weekend and short- to showcase products. As an active member meant this developed into BCS Universal.
05.06.2009 47
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