p20 cruise June 05 2/6/09 13:44 Page 20
Cruise
Lee Hayhurst
020 7921 8001
lhayhurst@ttglive.com
For the latest cruise news, visit ttglive.com/cruise
In brief
Ocean Village sets
■ Windstar makes repeat-booking pledge
Agents can benefit if their customers sailing on
Windstar Cruises decide to book future trips while
sailing on the upmarket line. The company has out ‘£70m’ bait
introduced a Future Cruise Programme for clients
to book again while onboard – and has pledged
that the agent who made the original booking
Lee Hayhurst.
But she also said, with 60% of customers new
will also earn commission on these holidays. OCEAN VILLAGE has reminded agents there is to Ocean Village, the line still appealed to new-
Passengers who make onboard bookings will £70 million worth of bookings still to be made to-cruise passengers, the market Ocean Village
receive an onboard credit of at least $100. with the line before it ceases operations in 15 had been set up to target.
months’ time. “We have a real body of loyal people who love
■ Fred Olsen adds special interests to website The two-ship operator of informal cruises has what Ocean Village offers but, equally, we have
Fred Olsen has added a new section to its website released its final brochure featuring a new pro- remained good to our founding principles to get
to promote special-interest cruises. The ArtsClub gramme, valid from June 2009 to October 2010. first-timers into the market,” added Haynes.
is a series of themed cruises across the line’s It includes sailings on its Ocean Village ship “Passengers say they appreciate next summer
five ships which feature subjects such as dance, this winter and next summer after Ocean Village will be the last chance to sail with us in the Med
comedy, antique collecting, photography, wildlife, Two becomes a P&O Cruises Australia vessel. but, at the same time, they would like to do
history, genealogy, gardens and wine-tasting. The The Ocean Village brand will be phased out something different.”
activities are available on selected itineraries at after next summer’s Mediterranean season, the Ocean Village will spend peak season in the
no extra cost aside from some small charges. remaining ship also transferring to Australia. western Mediterranean, shoulder seasons in the
fredolsencruises-artsclub.co.uk Gill Haynes, head of marketing communica- east and sail new repositioning cruises between
tions, said the programme was designed to offer bases in Crete and Majorca.
ttglive.com
For the very latest cruise news,
a “biggest hits” of Ocean Village’s cruises. The brochure also features seven and 14-night
visit ttglive.com/cruise It is a combination of the line’s eastern Caribbean winter itineraries between November
and western Mediterranean programmes and and March out of Barbados.
LAUNCHPAD. includes seven new itineraries. The programme’s lead-in price is £699 for
Haynes said there was pent-up demand seven nights in the Med, and early-booking
from loyal customers of Ocean Village wanting discounts are available.
something different who will book early. oceanvillageholidays.co.uk; 0845 075 0032
Silversea throws
in Europe flights
SILVERSEA is offering UK customers free
Swan Hellenic return flights from London to European airports
May, June & September 2010 for 28 of its cruises around Europe and the
Cruises on the Rhine have been introduced Mediterranean in 2009.
to Swan Hellenic’s expanded river cruising The luxury line has already cut fares for many
programme for 2010. The operator has cruises this summer and the complimentary air
added journeys on the Rhine to the cruises travel also includes transfers to the ship.
along the Rhone and Danube which it has Silversea is also offering return business-class
offered in 2009 and will continue to run air fares from £199 for some European depar-
next year. Rhone cruises on the A-Rosa MALTA-RATIONS: Malta hopes to attract tures and £1,999 to Alaska and the Caribbean.
Aqua ship sail a round-trip from Cologne more, bigger, cruise ships to the island Another initiative on some sailings is a $1,000
with excursions to Schwetzingen Palace following an extension to the main quay onboard credit per suite that can be spent on
Gardens and tours of the Swiss city of at Valletta. Ships such as MSC Splendida, excursions, spa treatments, dinner in the ships’
Basle. An eight-day trip starts from £1,325. Navigator of the Seas, Norwegian Gem Relais & Chateaux restaurants, or rare wines.
■ swansrivercruises.co.uk; 0845 017 0017 and Costa Pacifica will benefit from the
improved facilities this summer. ■ Silver Wind review: ttgluxury, June 19
20 05.06.2009
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