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Jenny Nguyen reveals how Signposter.com is
opening up outdoor advertising for start ups
Outdoor advertising is no longer solely the For example, you could choose a site on the busiest
territory of big national advertisers. Through street in your target area or a particular bus shelter
Signposter.com, a revolutionary new service that you know is very busy throughout the day.
designed to make outdoor advertising easy and
accessible for all small businesses, every business What makes a good outdoor ad?
can have a big – and well-designed – poster and Top tips, templates and an editing tool to allow you
take advantage of billboard advertising’s brand- to adapt existing printed material for a billboard
building, awareness-raising, sales-driving benefits. site are all available on the Signposter.com
website, but some basic ’rules’ to bear in
Outdoor advertising working twice as hard mind are:
Small businesses often assume that local press
is the only advertising avenue open to them to • Keep it simple! What is the one thing you want
reach their target market. However it is more to say, and what is the the easiest way to say it?
costly than outdoor ads, with the average cost
of reaching 1,000 people standing at £22 against • Use a big, striking image and the least possible
outdoor advertising’s £2.75; and, in the current number of words – it all needs to be legible from
economic climate, press advertisers run the risk a distance
of surrounding their company’s message with
uncontrollable negative editorial, which can cast • People read from top left to bottom right so put
an unwelcome shadow. Outdoor advertising has no your ’sign-off’ – your logo, perhaps – on the
editorial accompaniment: all potential customers bottom right
see is the message you want to get across.
• Think about what will appeal to your customers
Where could I advertise? and design your ad around them
Through Signposter.com you can access 98%
of the UK’s billboards, so you have complete • Have fun – if you enjoyed designing your poster,
flexibility to use your local knowledge to decide people will enjoy looking at it.
which site is best for your business.

BUSINESS STARTUP In association with Visit us on Stand 310 and supported by Visit us on stand 304

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