TheMagicTouch image transfer process opens
a new world of opportunity for full colour
printing onto a host of promotional, corporate
and personalised gift products. The process is
simple, quick, durable and profitable.
The business model can be operated from home, How does it work?
retail, or industrial premises. Simply take an image/logo/design from your
TheMagicTouch based in Dunstable, computer and send it to the colour printer, the
Bedfordshire, have since 1992 pioneered the transfer paper is printed (mirror image) and applied
image transfer process by manufacturing and to the item using a professional heat press. The
marketing a range of specially coated transfer vast range of printable items includes textiles,
papers used in normal “toner based” colour copiers fabrics, mugs, mousemats, umbrellas, packaging,
and printers. The company are represented in over coasters, bags/holdalls, sportswear, work wear
60 different countries worldwide and have a wealth and much, much more. A good example is being
of experience and knowledge. able to produce a full colour logo on a heavyweight
The entry-level cost of the equipment has T-shirt for less than £1.50 regardless of numbers!
reduced considerably over recent years whilst The entry-level package including the toner-
the number of printable applications has indeed based printer, heat press, and cutting system is
VISIT US
dramatically increased. available for less than £3000.
One big advantage of TheMagicTouch process TheMagicTouch offer complete support and
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is the ability to produce samples and short run ongoing marketing to all clients with weekly
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production quickly, without the traditional artwork training classes. The company also supplies a 114

or indeed set-up costs. This also means that comprehensive range of printable “blank”
for marketing purposes it’s a lot easier to get a products on a next day basis helping you
reaction from a prospective client when they have to hold reduced stock levels.
and actual personalised sample for evaluation. The company will have on show the
The promotional, leisurewear and work wear equipment and the range of printable
markets continue to grow as more small-medium products possible using this unique
size businesses realise the benefit of creating printing process.
a better image to both their employees and
customers. In the UK, over 92% of businesses www.themagictouch.co.uk
employ less than 24 people, this is the market that
you can exploit and target market.
Octavia
Using VoIP telephony to enhance your business
A recent survey of UK businesses found that 58.8% phones. Even with start-ups (who may not have this company or a small start-up: the technology used is
were using a VoIP telephony system – so why aren’t infrastructure already in place) the complete cost the same quality (and it is quite different to Skype).
you? VoIP telephony is an affordable technology of installing this infrastructure is usually less than Many people’s experience of VoIP has been
that is increasingly helping small businesses installing a traditional PBX phone system (so you marred by poor call quality or unreliability. These
to compete with larger competitors by offering get a free IT infrastructure at the same time). people, usually using cheap “hosted VOIP”
them reliable, professional “business grade” There is a degree of misunderstanding of VoIP services, often simply have not been professionally
communications. Features such as auto attendants, in the business community. Most of us associate advised on the correct equipment & connections
call queuing, voicemail, Outlook integration, VoIP with online services such as Skype and Google required to support their telephony (it is not just
integrated faxing and remote extensions Talk but do you realise that most of the world’s about connection speeds). These services also give
for tele-workers were traditionally top companies are now using VoIP for their the false impression that VoIP has to be a “pay per
only available to organisations with VISIT US core, business critical telephony? It is person” technology, which will become expensive
large budgets to buy traditional
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expected that 74% of all businesses as your business grows – this is simply incorrect
“PBX” systems. VoIP is changing
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will use VoIP by 2012. With business- (it’s just the way they sell their service).
this rapidly. At the same time,
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grade VoIP your customers call you on If you want to hear more about VoIP and
VoIP offers considerably cheaper a normal phone number, from a normal the way it can change your business, come
call costs than traditional systems. phone and you get a normal (but smaller) and see us on stand 714 or visit
Business-grade VoIP works by phone bill. At Octavia, we have installed VOIP www.octaviais.co.uk/VOIP. If you would like
leveraging your existing IT infrastructure: your systems for an international energy company, an to hear me giving practical advice about exploiting
existing cabling, your existing internet connection, international hotel chain and are about to install it VOIP in your business, visit our seminar titled
your existing server (if you have one) and even on a multi million dollar super-yacht as well as 100’s “Using VOIP telephony to enhance your business
your existing PC’s if you don’t want to buy desk of SME’s. The key point is whether you are a huge and save money”.

BUSINESS STARTUP In association with Visit us on Stand 310 and supported by Visit us on stand 304

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