BRANDING
Behind every good product or service should
be a good brand; something recognisable and
trustworthy which keeps customers both satisfied
and returning. Brand building is more than just
an eye-catching logo; it encompasses everything
from customer service to company values. It
should connote and reflect everything virtuous and
idiosyncratic about your business and customers,
capturing that inimitable essence that separates
you from the rest.
So, what does your company stand for?
Register today for a free, objective advice session
on how to begin or develop your brand
effectively.
ONE-2-ONE
BUSINESS PLAN
As the old aphorism goes: fail
to plan and you plan to fail.
Traditionally considered the
ADVICE
key to success, a good
business plan should never be
underestimated. Encompassing
your objectives, forecasts and
routes, a plan should provide
clarity on how you intend to take
your business from paper to profit.
Starting, developing or expanding a business is never easy.
A well-structured business plan
But don’t worry, you needn’t do it alone. Business Startup
can often be the difference between
offers an unprecedented opportunity for entrepreneurs of
success and failure. To find out more on
all experiences to acquire free, personalised and objective
creating a successful business plan, why not
advice from industry experts.
sign-up for some free, objective advice with an
expert.
Everyone has their strengths and weaknesses; this is a
chance to weigh up yours, see where you’re going wrong,
BUSINESS TAX
and make vast improvements for the betterment of your
They say tax needn’t be taxing. But that doesn’t
business.
mean it’s not a minefield. Make sure you’re up to
speed with corporate and business tax by taking
The ever-increasingly popularity of One-2-Ones means they
15 minutes to talk to an expert. They’ll provide you
have evolved, focusing on fourteen key areas of business
with free, impartial advice, helping to demystify
(listed opposite). We must emphasise the need to book your
the tedium of taxation. Yes, that includes
place early to avoid disappointment. Each session lasts 15-
deadlines, taxable profit, requirements, accounting
minutes with an expert in the field. With business advice on
periods, completing, filing, and much more.
everything from writing business plans and raising finance,
to cash flow and getting paid, One-2-Ones delve deep into BUSINESS LAW
the issues that matter, simplifying the problems which affect Business law governs everything you can and
the day-to-day running of your business. can’t do with your business, and bridges the gap
between private and public law. It encompasses
As the recessional dust settles, this surely is an opportunity such important matters as your intellectual
which any serious entrepreneur can’t afford to miss. property, contracts, arbitration, property, etc.
Trading within the law gives many entrepreneurs
sleepless night; 15 minutes with an adviser will
ensure you’re not one of them.
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BUSINESS STARTUP In association with Visit us on Stand 310 and supported by Visit us on stand 304




BUSINESS STARTUP In association with Visit us on Stand 310 and supported by Visit us on stand 304