Friday Seminars Sponsored by
Hall 1 Hall 2 Hall 3
2.00-2.30 2.00-2.30 2.00-2.30
Q&A with Richard Farleigh
The Importance of A downturn - a good
Intellectual Property time to start a business?
Richard Farleigh
Dave Hopkins, UK Clive Lewis, Head of
There are not too many nice guys in the Intellectual Property Enterprise, ICAEW
cut-throat world of big business. But Richard
Office Starting a business in
Essential for any discerning a economic downturn
Farleigh is the undisputed ‘Mr Nice’ of hit
entrepreneur, this talk will cover the four may seem like an unlikely thing to do but
BBC show Dragons’ Den. Learn from his elements of Intellectual Property, Trade should be considered if you have a good
experiences as one of the world’s most
marks, Copyright, Patents and Designs, idea. Learning from the experience of
both in terms of how to use IP to the best others helps the chances of survival.
recognisable and affable businessmen.
advantage in your business and how to
protect your ideas.
2.45-3.15 2.45-3.15 2.45-3.15
Ten Rules To Start-up Success
Outdoor Marketing: The Internationalise Your
Secrets Revealed Website For The EU
Brad Rosser
Gideon Adey, Kinetic Market
Brad Rosser, one of the UK’s most Worldwide Giovanni Seppia, EURid
successful entrepreneurs, will show you the
Learn how you can Have you considered the
advertise your business benefits of the .eu top level
“10 Rules of Start-up Success” you must
alongside the big brands like NIKE, Warner domain, or having a .eu site to promote
follow to make your start-up a success and Bros. and Vodafone using billboards and your business in Europe and worldwide?
avoid becoming another statistic.
outdoor posters... on a shoestring budget. This seminar explores the advantage of
internationalising your website.
3.30-4.00 3.30-4.00 3.30-4.00
TBC
An Introduction to Essential Guidance
Community Interest Start-ups: Innovation
Companies (C.I.C.s) Centres
Sara Burgess, Office Alex Smeets, Oxford
Visit
of the Regulator of Innovation
Community Interest So, what’s an innovation
Companies centre? Well, for any fledging entrepreneur
Sara will provide an overview of or young business, it’s a lifeline: a place for
community interest companies (CICs) start-ups to find the right level of support,
on stand 310
including the key features of a CIC, the advice and opportunities. If you think your
application process, the eligibility criteria business could benefit from the expertise
and the types of community interest and security of an innovation centre, you
companies. can’t afford to miss this insightful seminar
by Oxford Innovation.
4.15 - 4.45 4.15 - 4.45 4.15 - 4.45
Dragons’ Den’s Sauciest Story Yet
Location, Location, Everything You Need To
Location: What Know About Fulfilment
Levi Roots
importance should Solutions
When Levi Roots sang his way into £50k you place on business Andy Reedman,
cash injection on Dragon’s Den he started
location myWarehouse
Nick Monger-Godfrey, Fulfilment solutions for
a chain reaction. Weeks later, his Reggae
Park Royal Partnership small businesses and SMEs have finally
Reggae Sauce was a national sellout. Levi Park Royal is Europe’s largest industrial arrived! Only at Business Startup can
shares his experience, his song, and little
estate, where 750 hectares of commercial you get first-hand advice and information
and industrial space is home to 2,000 about this essential issue. Outsourcing
sauce...
business and 40,000 employees. Home to fulfilment is a much overlooked method
more than 1000 micro businesses, Park of freeing up time and management time,
Royal is one of London’s most sought and myWarehouse is here to show you
after destinations for business start-ups. how to do it.
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BUSINESS STARTUP In association with Visit us on Stand 310 and supported by Visit us on stand 304




BUSINESS STARTUP In association with Visit us on Stand 310 and supported by Visit us on stand 304