Thursday Seminars Sponsored by
Hall 1 Hall 2 Hall 3
2.00-2.30 2.00-2.30 2.00-2.30
The First lady of Dragons’ Den Reveals
The Importance of Working In Synergy
Intellectual Property With Chartered
Her Business Nightmares
Dave Hopkins, UK Accountants
Rachel Elnaugh Intellectual Property David Adams, ICAEW
Entrepreneur and first lady of Dragons’ Den,
Office David Adams FCA has
Essential for any many years’ experience
Rachel Elnaugh has experienced the entire
discerning entrepreneur, this talk will cover working with companies aspiring to
lifecycle of a business – seeing it grow into the four elements of Intellectual Property, grow, first as a corporate financier, later
a multi-million pound brand to seeing it fall
Trade marks, Copyright, Patents and as a business coach. In this seminar
Designs, both in terms of how to use IP to he explains how chartered accountants
into financial difficulties – she talks about the
the best advantage in your business and help you to launch and then grow your
problems entrepreneurs face at every stage how to protect your ideas. business. A simply unmissable talk for
of their business journey.
anyone starting or developing a business.


2.45-3.15
2.45-3.15 2.45-3.15
Q & A with Brent Hoberman, Founder and
Outdoor Marketing: The Business Mentors: How,
Executive Chairman of mydeco, Former Secrets Revealed Why & Where?
CEO and Co-founder of lastminute.com
Gideon Adey, Kinetic Jonathan Pfahl, The
Worldwide Rockstar Group of
Brent Hoberman
Learn how you can Companies
Your chance to ask co-founder of lastminute. advertise your business Jonathan Pfahl will use real
com about importance of doing business
alongside the big brands like NIKE, Warner life examples of entrepreneurs who have
Bros. and Vodafone using billboards and seen their businesses soar as a result of
online, using evolving technologies, and
outdoor posters... on a shoestring budget. using a successful business mentor. He
using them to your advantage. will also give the opportunity for you to
find a mentor for yourself!
3.30-4.00 3.30-4.00 3.30-4.00
Building a cast iron business plan
Doug Richard Explains Essential Guidance
His Essential Steps To Start-ups: Innovation
David Joyce, Sage UK
Business Success Centres
The importance of business planning has Doug Richard Alex Smeets, Oxford
never been more important for start ups.
The title says it all. The Innovation
Connoisseur’s Dragon, So, what’s an innovation
From securing finance to giving yourself clear
Doug’s seminar will be underpinned by centre? Well, for any fledging entrepreneur
documented goals, the benefits of sound his dedication to start-ups. Based on his or young business, it’s a lifeline: a place for
planning are numerous.
unique experience and knowledge, he will start-ups to find the right level of support,
take you through the key steps to succeed advice and opportunities. If you think your
in business. Also pioneer panellist on business could benefit from the expertise
Dragons’ Den, Doug is one of the most and security of an innovation centre, you
successful and respected entrepreneurs of can’t afford to miss this insightful seminar
his generation. by Oxford Innovation.
4.15 - 4.45 4.15 - 4.45 4.15 - 4.45
So you’ve got a website. All you need
Turn Your Business Importing: Getting
Message Into Company Foreign Products To
now is visitors!
Profits Your Market
Stuart Spice, Co-founder and Director, Clifford Wetherall, Andy Proctor,
Mr Site
MessageTec Limited - Felixstowe Fulfilment
MobiMotive Importing is an essential
Getting visitors to your website is becoming
Effective marketing is the lifeblood of issue to many UK businesses. But it is
more and more difficult. Not only is the any successful business. This seminar often shrouded by the confusion of red
number of people using the Internet growing,
looks at the very latest in marketing tools tape and expense. Not any more: this
and possibilities to deliver content and seminar is the indispensable guide to all
but also the number of websites. But do not
information to customers’ mobiles, from importing matters, from customs and VAT
despair! Stuart Spice will be discussing the simple text to full multimedia marketing. to storage and logistics. No company
ways and means of getting your website up
that deals with overseas products should
miss this!
those all important search engine listings.
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BUSINESS STARTUP In association with Visit us on Stand 310 and supported by Visit us on stand 304




BUSINESS STARTUP In association with Visit us on Stand 310 and supported by Visit us on stand 304