VISIT US
ON ST
AND
420

Jenny Nguyen reveals how Signposter.com is
opening up outdoor advertising for start ups
Outdoor advertising is no longer solely the For example, you could choose a site on the busiest
territory of big national advertisers. Through street in your target area or a particular bus shelter
Signposter.com, a revolutionary new service that you know is very busy throughout the day.
designed to make outdoor advertising easy and
accessible for all small businesses, every business What makes a good outdoor ad?
can have a big – and well-designed – poster and Top tips, templates and an editing tool to allow you
take advantage of billboard advertising’s brand- to adapt existing printed material for a billboard
building, awareness-raising, sales-driving benefits. site are all available on the Signposter.com
website, but some basic ’rules’ to bear in
Outdoor advertising working twice as hard mind are:
Small businesses often assume that local press
is the only advertising avenue open to them to • Keep it simple! What is the one thing you want
reach their target market. However it is more to say, and what is the the easiest way to say it?
costly than outdoor ads, with the average cost
of reaching 1,000 people standing at £22 against • Use a big, striking image and the least possible
outdoor advertising’s £2.75; and, in the current number of words – it all needs to be legible from
economic climate, press advertisers run the risk a distance
of surrounding their company’s message with
uncontrollable negative editorial, which can cast • People read from top left to bottom right so put
an unwelcome shadow. Outdoor advertising has no your ’sign-off’ – your logo, perhaps – on the
editorial accompaniment: all potential customers bottom right
see is the message you want to get across.
• Think about what will appeal to your customers
Where could I advertise? and design your ad around them
Through Signposter.com you can access 98%
of the UK’s billboards, so you have complete • Have fun – if you enjoyed designing your poster,
flexibility to use your local knowledge to decide people will enjoy looking at it.
which site is best for your business.

BUSINESS STARTUP In association with Visit us on Stand 310 and supported by Visit us on stand 304

37


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93